“It is like the billboard in the living room, the first thing you see when you turn on the television.” Chance JohnsonPresident at Nexxen Every time a TV turns on, the home screen is the first thing viewers see. Chance Johnson,...
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Enjoy the freshest insights, key trends and creative thinking for better brand outcomes. We designed this space for brands, media agencies and ad tech leaders.
Using Brand lift to measure brand awareness
Brand awareness is one of the most cited and important marketing objectives, yet one of the most loosely measured.
How to effectively measure brand campaigns
When it comes to advertising effectiveness measurement, the metrics that are easiest to capture are not always the ones that matter most. This is particularly true for brand campaigns, where readily available numbers can seem useful without necessarily showing whether the campaign achieved what really matters.
How to get real time Brand lift insights for In-Flight campaigns
The whole campaign chain has collapsed to minutes. Briefs, creative, targeting, buying, optimisation, all automated and always on. What used to take a studio a full week now lands in an afternoon, in nine formats.
What’s the biggest gap you live everyday? And how do you solve it?
Picked for you
Real-time consumer sentiment: the next essential layer of campaign measurement
Advertising moves faster than ever, yet understanding consumer sentiment still lags. Brands rely on post-campaign studies to assess how ads are perceived, but waiting weeks for insight is risky for teams managing media investments in real time.
The anatomy of brand outcomes
Your complete guide to unlocking the brand outcomes equation: how creative and media perform together, across objectives and industries.
The complete guide to running a brand lift study
Performance metrics like CTR and CPA can tell you how efficiently your ads are delivered, but they don’t tell you whether your brand message actually landed. If only there was a way to go beyond clicks and cost…
Explore all
Using Brand lift to measure brand awareness
Brand awareness is one of the most cited and important marketing objectives, yet one of the most loosely measured.
How to effectively measure brand campaigns
When it comes to advertising effectiveness measurement, the metrics that are easiest to capture are not always the ones that matter most. This is particularly true for brand campaigns, where readily available numbers can seem useful without necessarily showing whether the campaign achieved what really matters.
How to get real time Brand lift insights for In-Flight campaigns
The whole campaign chain has collapsed to minutes. Briefs, creative, targeting, buying, optimisation, all automated and always on. What used to take a studio a full week now lands in an afternoon, in nine formats.
How to Get Mid-Campaign Impact Insights
There is a strange asymmetry at the heart of modern advertising. Media is bought, delivered, and optimised in close to real time. Bids adjust in milliseconds, budgets shift daily, creative rotates on the fly. Yet the measurement of what that media actually does to a brand has remained stubbornly retrospective.
Are you getting the brand outcomes you deserve?