AI can write the caption, build the deck, finish the sentence. What it can’t do is see the world the way you do. And that’s exactly what’s disappearing behind a wall of prompts, says Natalia, who leads marketing and strategy in the in-game sector.

Her rule is to keep authorship. Use AI to move faster, never to think for you. Because once your ideas start arriving pre-packaged, the one thing no algorithm can replicate is your own point of view, and it quietly disappears with them.