Today delivery metrics can confirm an ad ran and give outcome metrics that show whether it changed perceptions. In this article, we'll explain what...
Category
Connected TV
CTV Ad measurement: metrics, Brand lift & real impact
CTV ad measurement has come a long way from the gut-feeling measurements that defined television for decades. Connected TV changed the way ad professionals gather audience data. Rather than relying on educated guessing, internet-connected televisions can generate real, granular data to help inform your campaigns.
Turning viewership into value: How CTV ads are engaging audiences
In 2009, Gerhard Zeiler—now President of Warner Bros. Discovery International—highlighted the importance of viewer habits, stating they would determine whether the rise of non-linear TV would lead to a shrinking or expanding television industry.
