While metrics that have been staples, like clicks and impressions, give an initial idea of performance, they miss the deeper picture of how your ads influence consumer perceptions and behaviors. Brand lift is the key to unlocking meaningful ad impact insights and ultimately building a brand that...
Today, video content is everywhere. Whether we’re scrolling through our phones, streaming our favorite shows, or watching a giant IMAX screen, video is a constant presence in our lives. And wherever audiences focus their attention, advertisers are present. With video content, they’re able to...
[LEADERS OF CHANGE] Laure Malergue is not just the CEO and founder of Displayce—she’s a trailblazer in the world of programmatic Digital Out-Of-Home (DOOH). Based in Bordeaux, she has been at the forefront of reshaping how brands interact with urban audiences. Her journey from the early days of...
[LEADERS OF CHANGE] In a world saturated with visual content and fleeting messages, Lemya Soltani is a pioneer in helping brands break through the noise with audio. As co-founder of Next Broadcast Media, Lemya has redefined the role of audio in connecting brands, creators and audiences through...
"To make a business out of the growing non-linear TV, habits of our viewers is one of the most important factors that will determine whether we have a shrinking or growing TV industry in the future,” he told industry professionals at the Edinburgh International Television Festival. Sixteen years...
