“Most people don't know what they don't know. We need to close that distance.”
Sven Bally
Glogal Partner of Cathay Pacific
Eighty percent of Sven’s time is spent demystifying buying media. As global media lead for Cathay Pacific, based in Hong Kong after two decades across Europe, the US, and Asia, he’s found that the real obstacle to better campaigns isn’t budget. It’s knowledge.
His fix skips the PowerPoint. Small steps, real integrations, visible proof, like showing leadership how a brand actually shows up inside AI and LLM answers. Once people see the result instead of hearing the theory, adoption stops being a debate.
