Adtech and martech were already complicated. Add retail media, then AI, and you get what Alban Villani, who leads Epsilon within Publicis Groupe, calls a boiling pot. Fragmentation is so dense that clients, partners, even vendors struggle to talk to one another.

His answer is identity as the connective layer. Through COREid, Epsilon reconciles identity, activation, and marketing into one system, built to defragment the pot and give brands one clear way to reach real people, everywhere.