These strategies present Feed with an important issue: the purpose of an influencing campaign is no longer just a matter of image, but of performance.
The KPIs currently available for influence marketing are limited: promotional offers, click rates, commitment are practically the only quantifiable information that can be obtained.
However, in view of the significant budgets invested, other key performance indicators are needed which must be more precise, more reliable and more diversified in order to promote a detailed knowledge of the results of each influencer and of the activated formats.
Happydemics is the barometer of influence action plans.
Director of digital marketing
The surveys in a few figures
for users recalling the influencer's publication
"The more human the collaboration with the influencer is, the more qualitative the result and the more significant the recall."
of positive perception
for photo publishing compared to the information story
"Story-telling first! The esthetics tell the story better than the raw information does."
by purchase intention via the story compared to publication
"The story interacts with follower and gives life to the product."