METHODOLOGY
The only unified Brand Lift methodology for all your campaigns
Discover a unique proprietary technology to measure the impact of each campaign using top and mid-of-funnel key indicators based on the feedback of exposed individuals around the world.
Brand lift templates by campaign goal
Our templates are designed to cover each campaign goal (generating sales, driving in-store traffic, boosting brand image) and enable you to:
- Use combinations of key metrics for advertisers;
- Compare your results with a comprehensive benchmark of similar campaigns;
- Easily launch your Brand Lifts by entering campaign-specific data only.
The only Brand Lift that can be used on all conventional and new media
Our Brand Lifts are based on methods that can be adapted to all communication channels, including the most modern, whose performance is often complex to measure:
- Cookie/ID less technology;
- Embedding retargeting pixels;
- ID/IP batch.
Collect metrics directly from exposed individuals
Our tool surveys billions of people in advertising environments. It ensures sample representativity and quality by eliminating behavioral biases:
- Simultaneous distribution to all countries;
- Random, anonymous and unpaid contributions;
- GDPR compliance guarantee from audience providers.
Ongoing selection of the best distribution channels
We use 3 complementary, automated methods to ensure that your surveys are distributed in the media environments that are most relevant to your campaign:
- Context: based on the target's likely interests;
- Semantics: based on a list of relevant keywords calculated by an algorithm;
- Database: based on audience pools with anonymized (ID) data.
Strict, automated data quality control
Our proprietary algorithm detects and eliminates low-quality responses based on the respondent's text, speed and behavioral tags:
- Geo-based location verification;
- Robot detection;
- Response time and inconsistency analysis;
- Automated verbatim processing;
- Respondent de-duplication and quarantine.
Simple, reliable and autonomous analysis of your results
As soon as your campaign is over, your results are immediately available on the platform, and an interactive report is automatically generated. At a glance, you have access to all your campaign's performance data, without the need for additional analysis.
- Dynamic updating of your results based on the target and/or benchmark selected;
- Instant comparison of each result with the related benchmark;
- Access to response details;
- Add and reply to comments;
- Share the interactive report link with a single click, or download it as a PDF.
Discover how Happydemics can boost your performance.
Get a custom demo with one of our experts.