A one-of-a-kind collection method, quality answers
Our proprietary collection technology revolutionizes consumer opinion data and provides reliable, relevant, and marketing answers when you need them.
HOW DOES IT WORK?
Example: collect opinions from nationally representative samples
Smart collection
We can collect opinions from 4.8 billion people in 145 countries, ranging from nationwide populations to more specific or hard-to-reach audiences.
We use 3 complementary and automated methods to determine where the survey will appear.Contextual: based on the target audience's likely interests
Semantic: based on a list of keywords, whose relevance was assessed by an algorithm
Databases: based on anonymous audience pools.
Broadcasting and selection
Our model seamlessly integrates into any advertising environments, providing you with representative samples and quality audiences. Our selection method also avoids all behavioral biases.
Simultaneous broadcasting
Fast and compelling multilingual survey
Random, anonymous, and unpaid participation
Real-time adjustment of broadcasting strategies
GDPR compliant audience providers
Quality control
Happydemics' proprietary algorithm ensures high-quality data collection. It detects and excludes responses based on the respondent's written content, response speed, and other behavioral cues.
GEO-based verification of respondents location
Bot identification strategies
Response time and incoherence analysis
Automated verbatim processing
Respondents de-duplication and quarantine
“We manage a portfolio of international brands, and Happydemics has supported us with all our brand awareness needs, quickly providing us with detailed insights from many countries.”
Thierry METAYERMarketing and Web Director at Technicolor
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