BRAND LIFT
A global and cross-channel Brand lift
Glow up your creative and media outcomes from awareness to loyalty. Replace static measurement by full-funnel optimization, designed to drive ROI.
#1 BRAND LIFT SOLUTION IN the advertising market
Advertising blind spots? Gone.
Brand lift is the people’s effect advertising leaves behind. Captured in-context, its full-funnel brand KPIs guide precise optimization and strong predicted impact.
Capture, optimize and secure brand outcomes anytime
Forecast outcomes before
Estimate brand outcomes with real brand lift learnings and AI. Compare scenarios and adjust key drivers before you invest.
Act inside the campaign
Make brand outcome optimizations that pay off instantly. One-click activation secures results from day one.
Discover In-flight
Draw the final picture
Analyze results across metrics and funnel stages. AI summarizes performance and delivers clear recommendations, ready to share.
The most effective solution
100+
countries
12+
channels
20+
reference KPIs
60K+
benchmarks
47%
ROI*
*The Forrester 2025 TEI™
Measure with a unified methodology
Act on 20+ full-funnel brand KPIs
Track people-centric metrics from awareness to loyalty. Understand delivery, creative and ad recall impact.
Compare performance with multi-scale benchmarks
You set the limits of comparison. Across industries, media, formats, and regions, benchmarks reveal strengths and highlight where to optimize.
Learn more about benchmarks
Go further with AI
From projected outcomes to tailored recommendations, AI adapts insights at every stage to guide smarter decisions across campaigns.
Superior experience by design
In-flight
KPIs
Benchmark
AI
Analytics
Predict
API
Why advertising leaders love Happydemics
Scalable
No campaign left aside. An end-to-end Brand lift designed to grow across channels and markets. 15% of campaigns extended when Brand lift is packaged*.
Action-ready
Plug in fast. Get live results and recommendations at your campaign’s pace. Up to 6x less time spent than traditional measurement.*
Cost-killer
Turn Brand lift into a growth driver, not a cost. Benefit from a cost-efficient business model. Less than 6 months to get payback*.
Read the 2025 TEI™ Forrester study
“Happydemics has enabled us to expand third-party brand lift into new regions, including the omnichannel space.”
Anita CarasVP of Insights & Measurement
Find out more
How long does it take to launch a Brand Lift study with Happydemics?
Just minutes. Setup is simple and self-serve. Our team is always available to support you: autonomous, but never alone.
Which media channels are supported?
Happydemics measures Brand lift across 13 channels: CTV, DOOH, In-game, Display, Digital video, Digital audio, Influence, Social Ads, Cinema, Radio, OOH, Press, TV.
Can I measure a multi-platform campaign?
Yes. You can measure Brand lift across multiple platforms and channels within a unified methodology to easily compare insights.
Can I include multiple creatives in the same Brand lift?
Yes. You can analyze multiple creatives within one Brand lift to compare performance and identify what drives impact.
Can I access results during a live campaign?
Yes. With In-flight mode, you can monitor Brand lift while your campaign is running and optimize performance on the fly.
Ready? When you are.
Certified by
Proud member of
