Benchmarks
Understand how your ads perform vs. industry standards
Leverage our benchmarks to unlock the competitive edge your ads need and optimize where it counts.
Your Brand lifts deliver data. How do you make sense of it?
Proving campaign success is even tougher in a saturated market—unless you have the right benchmarks.
Picture this: You’ve launched a Brand lift to measure an ad campaign’s success. You now have scores for brand familiarity, attribution and purchase intent. Looking at this data, can you tell how the campaign performed? How could you remove blindspots in ad performance?
Benchmarking is the tool that answers these questions by measuring against market standards.
Key benefits
Access benchmarks across all channels, including fast-growing ones like CTV, DOOH, and retail media.
Pinpoint where a campaign sits in the whole marketplace and against your own campaigns.
Compare all aspects of ad performance on a single dashboard.
Identify opportunities for brand-building.
Share precise metrics based on industry standards to build trust.
Make data-driven decisions to elevate ad strategy and ensure every dollar is well invested.
Maximize ad investments based on cross-media insights
Our benchmarks provide a clear view of how each media contributes to performance across the marketing funnel. Comparing data across formats and platforms will help you optimize the media mix and ensure every element of your campaign works toward their objective.
Leverage a powerful database
Compare your performance to industry standards with insights drawn over 30 full-funnel metrics from awareness to loyalty. Get actionable insights to optimize your campaigns across industries, media types, and regions.
60K+
Benchmarks
3.500+
Advertisers
12+
Types of media
40
Ad formats
100+
Countries
48
Industries
Optimize every KPI with AI-powered insights
Discover how your performance compares to a selected benchmark with the power of AI-driven analysis. Our intelligent tools measure, learn, and recommend the best ways to improve every KPI like Brand Image and more.
You'll receive clear explanations of each KPI and data-backed insights designed to fine-tune your strategy and maximize your impact.
Get a fresh perspective on campaign performance
“The benchmarking ability is a really good feature because it can help us understand where that particular campaign sat in terms of the whole marketplace. That reporting gives us the ability to share with our clients detailed metrics about the outcomes those campaigns generated.”
David SnockenVP Partnerships, EMEA at Magnite
Certified by
Proud member of
