Advertisers, accustomed to pure and solid digital performance, expected to be informed immediately about the effects of advertising spots on traffic and sales. However, measuring the quality of a media campaign on an audio device is a separate case.
So, Audion raised the question: How can we find metrics specific to digital audio to quantify the effectiveness (or lack of effectiveness) of the exchange of ideas? The answer was self-evident: Happydemics.
When it comes to surveys, you're a bit like Stephen Hawking. You're good at simplifying complicated things.
The surveys in a few figures
listen to podcasts
"It doesn't sound like much, but podcasts are popular right now: it's a simple format for providing rich content."
prefer ads at the beginning of a podcast
"Advertisements are usually integrated into the beginning of a podcast, but as the format develops, we will want to rethink the experience."
of in-store traffic with a DCO format than with a classical format
DCO is personalization; you virtually switch in the brand recommendation."