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Brand Lift

Use specific KPIs to measure your advertising campaigns’ real performances across many media platforms. Learn how to optimize your investments and media strategies.

Goals and key indicators

Did you just invest in digital, TV, print, radio, or billboard advertising and want to know the actual impact of your campaign? Are you looking for agility to adjust your strategy and budget throughout the broadcasting period?
Launch your brand lift and track the KPIs of your choice in real time : ad recall, attribution, perception, interest, brand image, consideration, intention...

Goal and key indicators

Goal 2
Reliable: thanks to our unique method that relies on actual or probable exposure data for each channel.
Goal 4
Clear: get all the details for the uplift of each KPI and on your core target audience.
Goal 1
Quick and easy: simultaneously measure the performances of all your campaigns, across all channels automatically, in just a few clicks.
Goal 3
Rich: compare your KPIs to the advertising market average for similar campaigns among +12k brand lifts.
Goal 5
International or local: get the opinion of your target audience across several regions, simultaneously and with the same specifications.
Goal 1
Quick and easy: simultaneously measure the performances of all your campaigns, across all channels automatically, in just a few clicks.
Goal 2
Reliable: thanks to our unique method that relies on actual or probable exposure data for each channel.
Goal 3
Rich: compare your KPIs to the advertising market average for similar campaigns among +12k brand lifts.
Goal 4
Clear: get all the details for the uplift of each KPI and on your core target audience.
Goal 5
International or local: get the opinion of your target audience across several regions, simultaneously and with the same specifications.

Get answers to the questions that truly matter

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Was your campaign successful overall?

Follow the performance of your advertisement in real time, like you would for any other KPI, and compare it to our custom benchmark average.

How is your advertisement campaign impacting each KPI?

Compare the answers from a group that was exposed to, or recalls the campaign, to one that has neither attribute. For each indicator, visualize performance gaps between your core target and the rest of the market, to evaluate how impactful your message is.

What are your advertising campaign’s strengths and weaknesses?

Get a summary of your results and operational recommendations to identify your campaign’s opportunities for improvement.

Discover our other models

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360° Brand Lift
360° Brand Lift
Brand Awareness
Brand Awareness
Brand Lift
Brand Lift
Behaviours
Behaviours
Concept Diagnosis
Concept Diagnosis
Creative Diagnosis
Creative Diagnosis
Funnel Rating
Funnel Rating
Idea Scan
Idea Scan
Needs Gap
Needs Gap
Perception Scan
Perception Scan
Profiles
Profiles

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