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How does it work?
Quantitative studies
Database studies

Quantitative research

To measure the behaviour of your targets by collecting structured and statistical results and draw concrete conclusions on all your topics.
2. Ask
3. Understand
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1. Target
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Gather the opinion of the entire world

With our research technology, break free from the constraints of geography and panel targeting: immediately collect the fresh, authentic opinion from nearly 4.8 billion accurately targeted individuals in 145 countries.
Target a representative sample of a country, region or city, or specific profiles of individuals (e.g. yoga enthusiasts, socio-professional category+, BtoB).
Launch your multi-market surveys and obtain responses from all your targets simultaneously.
Quantitative process
Quantitative process

Create questionnaires adapted to each of your issues

Carry out quantitative marketing studies and gather the opinion you need on all your subjects, to meet all your challenges: measuring the performance of an advertising campaign, product launch, internationalisation, brand experience, etc. With our Subscription offer: no longer prioritise them and get unlimited insights.
To create your questionnaire, you can:
  • write your own tailor-made questionnaire by integrating all types of questions (open questions, matrix questions, scale questions, etc.) and by using our intelligent question bank
  • use our customisable study templates and rely on our expertise to ensure you get the insights you need based on key indicators
  • let our expert team build it for you
Quantitative process
Quantitative process

Rely on clear results that can be used in your decision making

Observe and analyse your targets' responses in real time on an intuitive dashboard using our sorting and cross-reference filters. Compare the different populations surveyed as well as your studies side by side to quickly identify what sets them apart.
Discover our dashboard
Quantitative process
Quantitative process

See report examples

Easily understand your results and the actions you need to take to achieve your objectives thanks to our two complementary deliverables:
A comprehensive analysis with the major insights from the study and operational recommendations from our expert team to make the best decisions
A video synthesis to share with your employees to unite them around your results

Frequently Asked Questions

There is a good chance you will get your answers.
What is a quantitative study?
A quantitative study involves conducting surveys by sharing the same questionnaire with a large sample of individuals. It prioritises the width of the sample to obtain measurable and statistical data, rather than the depth of the questions, as in qualitative research. It is intended to provide an objective and representative view of one or more markets. The results of quantitative studies are mainly presented in the form of graphs or tables.
The results of quantitative studies are mainly presented in the form of graphs or tables.
Why do a quantitative analysis?
The objective of a quantitative study is to analyse the opinions, behaviours and expectations of a targeted population sample. It allows measurable conclusions to be drawn about a market by testing theories or hypotheses.
There are many reasons why a professional chooses to conduct this type of study. The quantitative study can be useful at various key points of their project. It can, for example, make it possible to:
  • test a concept before launching it
  • validate the relevance of a target
  • test a need or an opportunity
  • identify purchasing or consumption patterns
  • understand the tastes, preferences and expectations of a market
  • measure the impact of an advertising campaign or other marketing action
How is a quantitative study carried out?
In order to carry out a successful quantitative study, it is first important to keep your objective in mind and to define a precise problem. The mistake is to try to deal with too many topics at once. You need to ask yourself: who is my target audience, and on what specific topic will they be interviewed?
It is then necessary to define this first point by delimiting its sample. It can be a representative sample of a population at the level of a country, a region, a city, but also of a specific population, such as housewives or tea drinkers.
The drafting stage of the questionnaire is key. It should deal with one topic at a time and be concise enough not to bore the respondent. It is recommended not to exceed 12 questions to obtain accurate results. It consists mainly of closed questions (single or multiple choice) and can incorporate different question formats such as matrix or scale questions.
Depending on the nature of the sample, and in order to ensure representative results, the questionnaire should be distributed by a reliable player in the research sector.
Once the data has been collected and rectified, the analysis will make it possible to take stock and respond to the initial issue. This assessment should demonstrate that the results obtained have validated or refuted a hypothesis, and should therefore lead to strategic decisions and the implementation of a number of actions. To identify trends, it is interesting to cross-reference several response items, compare populations, etc. To do this, it is possible to call on experts or to use a research platform offering analysis tools.

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