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The Observatory

Experts who think outside the box to offer you ever more powerful studies.

Our obsession? Providing you with timely, accurate and reliable insights.

This is why Happydemics has created the Observatory : a unit made up of 5 experts with specialised, complementary skills, supervised by our Strategy Director.

In-depth work to offer you studies in their best form.

The world is changing, and your studies must evolve at the same speed. Happydemics, with the support of the best experts, undertakes continuous scientific research in order to design, build and update each of its research products, your growth tools of tomorrow.

With our technological DNA, we have the knowledge and resources to connect your research to the reality of your markets.

The Observatory is a team driven by a single mission: to perfect our collection, questionnaire and analysis methodologies to combine the power of research technology with the accuracy of science.

With what objective? To help you reach yours. This implies, first and foremost, an immediate, complete and accurate understanding of your markets in order to make the best decisions in all circumstances.

Our experts

Charlotte Taupin portrait
Charlotte Taupin
Strategy Director and Head of the Observatory
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Charlotte has been involved in the world of research and witnessed its changes over the last 20 years. Former COO of Ipsos France, she previously worked at GfK and BVA, and also created her own company. Charlotte has had the opportunity to work on quantitative data analysis for clients in a variety of industries, as well as the development of new approaches based on academic research. She joined Happydemics in 2020 as a partner and regularly collaborates with the Esomar association.

Her contribution to the Observatory:

With such a rich background in the research sector, Charlotte leads the team and brings her 360° understanding of our clients’ needs to the table as well as a forward-thinking approach to optimising the effectiveness of our various business solutions and their implementation in today’s world.

Christophe Benavent portrait
Christophe Benavent
Researcher and University Professor
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Christophe is a Professor at the University of Paris Nanterre, where he directs the Master of Marketing and the EOS Doctoral School. At the same time, he contributes to research on topics such as marketing, consumer culture, and, more precisely, on the transformations that techniques bring about on the practices and strategies of companies and organisations.

His contribution to the Observatory:

Christophe assists Happydemics in the construction of relevant studies, capable of detecting key trends. His reflections feed our ability to ask the right questions, which allow us to monitor and analyse the right KPIs with the most up-to-date approach that is representative of the ecosystem in which companies evolve. A subject he masters better than anyone else!

Benoît Riou portrait
Benoît Riou
Consultant and Statistics Trainer
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Benoît has been immersed in research for nearly 20 years. From sensory analysis to international market research, he is also a University Professor where he teaches his key skill: statistics. A former employee at Synovate and Ipsos, he founded STAT & MORE in 2013, a company specialising in statistical consulting and data processing.

His contribution to the Observatory:

Benoît trains and supports our Insight team in the accurate and reliable processing of data, integrating, for example, penalty, correlation and regression analyses, in order to provide our clients with in-depth results and increasingly rich insights. He also helps our teams to identify the most relevant levers for our clients.

Simon Pioche portrait
Simon Pioche
Data and predictive model expert
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With a degree in mathematics, statistics and econometrics, Simon is a true data enthusiast. He works for the Socio Data Management consulting firm, where he assists his clients in producing their studies and data projects. In 2015, he created Your Data Consulting, and then partnered to found LiveJourney, a SaaS that allows its users to anticipate the state of their production line’s activities in real time thanks to a temporal algorithm.

His contribution to the Observatory:

Simon helps Happydemics create hypothesis-driven simulation models. By transforming the results of our studies into predictive data, these models are at the origin of our ‘Sales Prediction’ product, which makes it possible to anticipate the volume of purchases of a product even before its conception, and therefore to validate or reject a project.

Mathilde Lebrun portrait
Mathilde Lebrun
Anthropologist and trainer
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Mathilde has a doctorate in management science and marketing and specialises in multicultural marketing. A research method inspired by anthropology and ethnography applied to marketing. She is also a lecturer at the Grandes Écoles. In 2008, Mathilde founded Teritori where she works as a speaker, facilitator, trainer and coach for executives and managers on topics such as communication and debate techniques, management and leadership, customer relations and media training.

Her contribution to the Observatory:

Thanks to her expertise in human sciences, Mathilde participates in the development of our ‘In-Depth Interviews’ product. Using Happydemics technology, she researches the best and most innovative approaches to conducting qualitative research. Knowing how to ask the right questions and interpret the answers correctly is quite a job! She also trains our Insight team in this area.

Driss Farissi portrait
Driss Farissi
Data & AI expert
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Driss is more than familiar with the world of marketing research, thanks to the position he held for over 10 years at P&G, as Head of Research. He then developed this expertise at MEMRB (Middle East Market Research Bureau), followed by Kantar TNS, where he managed the Moroccan area. In 2018, he founded H-in-Q, an artificial intelligence company serving research to decipher and deliver insight from spontaneous conversations with a target audience.

His contribution to the Observatory:

Thanks to his proprietary technology, Driss supports Happydemics in the processing of verbatim data from quantitative questionnaires. This allows our teams to automate the analysis of open text fields and translate them directly into concrete insights for our clients.

Charlotte Taupin

Strategy Director and Head of the Observatory

Charlotte has been involved in the world of research and witnessed its changes over the last 20 years. Former COO of Ipsos France, she previously worked at GfK and BVA, and also created her own company. Charlotte has had the opportunity to work on quantitative data analysis for clients in a variety of industries, as well as the development of new approaches based on academic research. She joined Happydemics in 2020 as a partner and regularly collaborates with the Esomar association.

Her contribution to the Observatory:

With such a rich background in the research sector, Charlotte leads the team and brings her 360° understanding of our clients’ needs to the table as well as a forward-thinking approach to optimising the effectiveness of our various business solutions and their implementation in today’s world.

Christophe Benavent

Researcher and University Professor

Christophe is a Professor at the University of Paris Nanterre, where he directs the Master of Marketing and the EOS Doctoral School. At the same time, he contributes to research on topics such as marketing, consumer culture, and, more precisely, on the transformations that techniques bring about on the practices and strategies of companies and organisations.

His contribution to the Observatory:

Christophe assists Happydemics in the construction of relevant studies, capable of detecting key trends. His reflections feed our ability to ask the right questions, which allow us to monitor and analyse the right KPIs with the most up-to-date approach that is representative of the ecosystem in which companies evolve. A subject he masters better than anyone else!

Benoît Riou

Consultant and Statistics Trainer

Benoît has been immersed in research for nearly 20 years. From sensory analysis to international market research, he is also a University Professor where he teaches his key skill: statistics. A former employee at Synovate and Ipsos, he founded STAT & MORE in 2013, a company specialising in statistical consulting and data processing.

His contribution to the Observatory:

Benoît trains and supports our Insight team in the accurate and reliable processing of data, integrating, for example, penalty, correlation and regression analyses, in order to provide our clients with in-depth results and increasingly rich insights. He also helps our teams to identify the most relevant levers for our clients.

Simon Pioche

Data and predictive model expert

With a degree in mathematics, statistics and econometrics, Simon is a true data enthusiast. He works for the Socio Data Management consulting firm, where he assists his clients in producing their studies and data projects. In 2015, he created Your Data Consulting, and then partnered to found LiveJourney, a SaaS that allows its users to anticipate the state of their production line’s activities in real time thanks to a temporal algorithm.

His contribution to the Observatory:

Simon helps Happydemics create hypothesis-driven simulation models. By transforming the results of our studies into predictive data, these models are at the origin of our ‘Sales Prediction’ product, which makes it possible to anticipate the volume of purchases of a product even before its conception, and therefore to validate or reject a project.

Mathilde Lebrun

Anthropologist and trainer

Mathilde has a doctorate in management science and marketing and specialises in multicultural marketing. A research method inspired by anthropology and ethnography applied to marketing. She is also a lecturer at the Grandes Écoles. In 2008, Mathilde founded Teritori where she works as a speaker, facilitator, trainer and coach for executives and managers on topics such as communication and debate techniques, management and leadership, customer relations and media training.

Her contribution to the Observatory:

Thanks to her expertise in human sciences, Mathilde participates in the development of our ‘In-Depth Interviews’ product. Using Happydemics technology, she researches the best and most innovative approaches to conducting qualitative research. Knowing how to ask the right questions and interpret the answers correctly is quite a job! She also trains our Insight team in this area.

Driss Farissi

Data & AI expert

Driss is more than familiar with the world of marketing research, thanks to the position he held for over 10 years at P&G, as Head of Research. He then developed this expertise at MEMRB (Middle East Market Research Bureau), followed by Kantar TNS, where he managed the Moroccan area. In 2018, he founded H-in-Q, an artificial intelligence company serving research to decipher and deliver insight from spontaneous conversations with a target audience.

His contribution to the Observatory:

Thanks to his proprietary technology, Driss supports Happydemics in the processing of verbatim data from quantitative questionnaires. This allows our teams to automate the analysis of open text fields and translate them directly into concrete insights for our clients.

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“Providing actionable insight to our clients is our priority. Our scientific team aims to develop research products that invite our clients to ask themselves the right questions, perhaps even those that they had not thought of, but which could lead to opportunities. Before they are marketed, all our solutions are explored and enriched based on academic publications and scientifically tested.”

Charlotte Taupin

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