AD RECALL Why it’s one of the most strategic KPI in advertisingRead article
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Discover the solution tailored for your needs
For Ad TechsFor Media AgenciesFor Brands
Product
Product
Dive into all the features of our solution
Brand liftMethodologyBenchmark
Resources
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Success storiesBlog
Company
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Discover our core mission and the people who make it possible.
About usCareers
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Elevate the brand lift of your ads

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We’ve partnered with Happydemics for turnkey brand lift measurement, and they’ve been exceptional to work with. They’ve helped us demonstrate the real value of In-Game to our brand partners.author Alyssa AllenAlyssa AllenSVP of Operations @Frameplay
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Forget blind spots or complexity. Measure across every channel and market — from CTV to In-Game to DOOH — with global standards. Launch, benchmark, and optimize in minutes, guided by AI.
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Go beyond surface tweaks. Built on real data, AI reveals what to adjust, from creative to channels. Own your next steps without extra teams or tools.
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Turn measurement into revenue

Advertising is built to move people - grasp their real feedback. Rely on people-centric KPIs and crystal-clear scoring to prove the brand impact of every dollar spent.
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ROI: How Brand lift supports business

A Magnite success story
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The Total Economic Impact™ of Happydemics
After the investment in Brand lift, clients reported a 47% ROI.
Read more in the 2025 commissioned study conducted by Forrester Consulting.
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