How programmatic DOOH and data-driven precision can elevate brand impact

Known for its unmatched ability to connect brands with consumers through advanced targeting and programmatic technology, Perion is the global leader in programmatic digital out-of-home (DOOH). With unparalleled expertise, Perion enables advertisers to maximize reach and impact by delivering high-impact ad campaigns across a vast network of DOOH screens worldwide.

Using data-driven strategies and real-time bidding, they outperform other market players in terms of audience engagement, campaign efficiency and measurable results. Perion's full-stack platform enables advertisers to precisely target and activate DOOH campaigns that consistently deliver superior results.

Perion is the ideal partner for advertisers looking to harness the power of programmatic DOOH to drive brand awareness and success on a global scale.

Perion (formely Hivestack) partnered with a leading confectionery brand to increase brand recognition and familiarity. Leveraging Happydemics' Brand lift, Perion provided accurate insights into key metrics such as attribution and brand familiarity, validating the impressive results generated by the campaign.

The exposure led to significant uplifts that outperformed Happydemics' benchmarks for similar campaigns, both in terms of campaign goals and industry standards.

This partnership reinforced Perion's ability to deliver impactful, transparent, data-driven results, further establishing DOOH as a powerful driver of brand success.