How digital billboards transform ad campaigns into brand success
Client type
DSP
Media
DOOH
About Displayce
Displayce is a leading DSP specializing in DOOH advertising, providing advertisers with direct access to premium inventory across digital billboards. With cutting-edge AI-powered technology, Displayce delivers automated real-time buying, precise audience and location-based targeting, and comprehensive data visualizations for smarter campaign decisions.
The company's proprietary platform ensures optimized campaign performance through integrated uplift measurement, enabling brands to maximize both the quality and impact of their DOOH campaigns.
From strategy to success
Displayce is the go-to expert for delivering meaningful results in the evolving DOOH landscape, having partnered with a leading French watchmaker to drive brand awareness through its programmatic DOOH solution.
In addition to delivering over 2 million impressions, Displayce proved the campaign's effectiveness through Happydemics' Brand lift, revealing significant gains in brand consideration and specific intent.
With real-time geo-targeting and optimization, the campaign achieved significant uplifts, successfully meeting the client's brand awareness goals and demonstrating the power of Displayce's programmatic expertise to deliver impactful results.
Brilliant performances
Impact score
64
/100
Consideration
+33pts
Top 5%
+11pts above benchmark
Specific intent
+43pts
Top 15%
+8pts above benchmark
“As a pioneering DSP in programmatic DOOH, we were the first DOOH player to partner with Happydemics. They are a valuable partner for us, helping us on a daily basis to measure the Brand lift of our clients’ campaigns. We provide our users with clear and detailed reports to help them understand the effectiveness and real impact of their DOOH campaigns.”
Maud Fichelle
Customer Success Manager
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