Displayce optimizes DOOH programmatic use and proves its performance with Happydemics Brand lift
Context
Displayce, a context-centric programmatic purchase platform and DOOH specialist, helped its client Pierre Lannier increase brand awareness as a leading French watchmaker by continuously purchasing 1,659 screens to ensure maximum impact in real time.
Benefits
Beyond the 2,386,000 impressions generated, Displayce proved to its client the effectiveness of its campaign through Happydemics’ Brand lift indicators, highlighting a significant increase in brand consideration and specific intent.
Real-time geographic targeting and optimization resulted in major uplifts, meeting the campaign’s brand awareness challenges.
Consideration
+33pts
+11pts above the DOOH / lifestyle and retail benchmark
Top 5%
Impact score
Benchmark : DOOH / lifestyle and retail
Specific intent
+43pts
+8pts above the DOOH / lifestyle and retail benchmark
Top 15%
“As a pioneering DSP in programmatic DOOH, we were the first DOOH player to partner with Happydemics. They are a valuable partner for us, helping us on a daily basis to measure the Brand lift of our clients’ campaigns. We provide our users with clear and detailed reports to help them understand the effectiveness and real impact of their DOOH campaigns.”
Customer Success Manager
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