Broadsign proves the power of its DOOH inventory at driving brand lift with Happydemics
Context
Broadsign is an end-to-end software for media owners and buyers to holistically plan, manage and deliver out-of-home media. Their goal was to measure the impact of a digital out of home campaign for their customer, a luxury department store. To do this, they partnered with Happydemics to conduct a brand lift study measuring KPIs to demonstrate the uplift results of the campaign.
Benefits
The campaign peformed better compared to the DOOH benchmark on brand perception, boasting outstanding attribution and a highly recognized brand that effectively captures the attention of individuals exposed to the ad.
Broadsign proved that DOOH was the best option for enhancing brand visibility and outperformed alternative digital formats (+6pts vs display benchmark on brand image and +7pts vs VOL benchmark on brand image).
Brand image
+30pts
+6pts above the DOOH / lifestyle and retail benchmark
Top 10%
Impact score
Benchmark: DOOH / lifestyle and retail
Attribution
+36pts
vs non ad recallers
Top 5%
“We value this partnership with Happydemics as they’ve allowed our sales teams to make data-driven decisions and drive meaningful results for our clients.”
Director Data Partnerships at Broadsign
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