Success stories

Adverty is a pioneer in the world of In-Play advertising, offering brands a seamless, immersive way to connect with consumers within the gaming environment. As the leader of the largest exclusive network of In-Play ads, Adverty enables ad players to deliver powerful messages that are naturally integrated into gameplay, ensuring a non-intrusive and engaging experience for players.

Whether programmatically or through direct buys through its self-serve platform, Adverty is considered the ultimate partner for those looking to harness the limitless potential of in-play advertising and drive impact where attention is most engaged.

From strategy to success

Adverty partnered with one of the largest consumer tissue brands to showcase the power of immersive in-game advertising. The goal was to drive increased consideration and sales by engaging a highly attentive audience through seamless in-game advertising.

The campaign outperformed FMCG benchmarks, achieving a +8 points lift in ad format awareness and a +3 points increase in consideration to purchase. With the support of Happydemics' Brand lift, Adverty proved that in-game advertising is a superior solution for increasing brand impact and driving consumer action.

Brilliant performances

Impact score

51

/100

Ad format perception

62%

Top 40%

+8pts above benchmark

Consideration

+3pts

Top 40%

vs non ad recallers

“Working with Happydemics as our preferred Brand lift study partner has enabled us to share not just impressive results, clearly showing the benefits and strengths of In-Play advertising but doing so in a transparent, understandable and efficient manner. Happydemics' simple to use dashboard allows my team and our clients to log in and check the performance of the campaign at any time!”

Alex Ginn

Global VP of Partner Sales at Adverty