Adverty is a leading In-game marketing platform that enables new gaming revenue streams for developers and empowers advertisers to reach uniquely engaged audiences. They wanted to prove to their customer, one of the largest suppliers of consumer tissue, that in-game advertising was effective in boosting sales and driving brand lift. To do this, they partnered with Happydemics to measure dedicated performance-centric KPIs to understand at a glance wether the campaign helped them achieve their goal.