Hivestack demonstrates the power of its programmatic DOOH platform with Happydemics
Context
Hivestack is a global, full stack ad tech company, that powers the buy and sell side of programmatic DOOH advertising. They wanted to prove to their client, a leading global confectionery products company, that the campaign run on their platform allowed them to reinforce their brand visibility and awareness with their target audience.
Benefits
Thanks to Happydemics Brand lift, Hivestack provided its customer with indicators directly linked to brand visibility such as attribution and brand familiarity, to validate the exceptional results generated by its DOOH campaign with those audiences exposed to the ad.
Exposure resulted in significant uplifts, which exceeded the Happydemics benchmarks of similar DOOH campaigns in terms of campaign goal and industry.
Attribution
72%
+22pts above the DOOH / sweetened food products benchmark
Top 5%
Impact score
Benchmark: DOOH / sweetened food products
Brand familiarity impact
+22pts
+11pts above benchmark
Top 15%
“We are proud to provide solutions that allow buyers and publishers to truly understand the impact and ROI of their ad campaigns. These tools continue to prove that programmatic digital OOH is efficient, targeted, scalable and ultimately successful.”
Director Client Services EMEA at Hivestack
Read more testimonials
PRODUCT
Brand liftResources
MethodologySuccess storiesBlogSecurityPress and brand kitBUSINESS
We're hiring!Contact