The Happydemics essential templates

The Happydemics essential templates

The expertise of Happydemics is condensed into 8 Brand Lift templates that cover all the challenges of your advertising campaigns.
Discover the templates below
Standard
Get the big picture of the campaign
Visibility
Promote the brand
Business
Generate more sales
Perception
Strengthen brand image
Creative
Assess ad creative quality
Values
Unite around a project
Attention
Engage a target audience
Drive-to-store
Generate in-store traffic

Standard

Get the big picture of the campaign

Measure the overall impact of a brand or product campaign on exposed individuals.

Attribution
The attribution rate measures the quality of the message and its broadcasting by assessing the share of the audience that can recall the name of the brand or product they were exposed to. Attribution helps measure the overall attention of individuals to advertising.
Brand image
The brand image assesses the effects of campaign exposure on the brand or product. This perception generally helps to develop brand preference.
Ad recall
Ad recall shows to what extent people remember being exposed to an ad based on broadcast relevance, message repetition and personal interest in the product.
Consideration
Consideration refers to the situation where individuals will consider a brand or product as a possible option to meet their needs or when making a purchase. The increased awareness and positive brand image contribute to the increase of this metric.
Interest
Personal interest in the brand or product shows how successful the message and the broadcast are in capturing people's attention and curiosity.
Additional KPIs
Specific brand image
The brand image assesses the improvement in the favorable perception of the brand or the product for the exposed individuals. This perception generally helps to develop brand preference.
Brand familiarity
Brand familiarity evaluates the impact of the campaign on the degree of knowledge of the brand or product.
Ad perception
Ad perception allows detailed assessment of the relevance of the chosen messages and content.
Purchase Intention
This indicator measures the impact of the ad recall on the purchase intention.A high score proves that the campaign is globally successful on all its elements (message, creation, targeting, format, delivery...).
Specific intent
Intent shows consumer's willingness to take an action related to the brand. Although intent does not always lead to action, it is a key measure of the overall performance of a campaign among exposed individuals.
Ad likeability
The likeability rate expresses the creative quality of the content, and the relevance of the broadcasting format in terms of exposure.
Clarity
Clarity reflects the quality of the creation and message in terms of their ability to be understood and accepted by the individuals exposed.
The template in video

Visibility

Promote the brand

Measure the impact of marketing messages on brand or product awareness among exposed individuals.

Attribution
The attribution rate measures the quality of the message and its broadcasting by assessing the share of the audience that can recall the name of the brand or product they were exposed to. Attribution helps measure the overall attention of individuals to advertising.
Brand familiarity
Brand familiarity evaluates the impact of the campaign on the degree of knowledge of the brand or product.
Preference
The measured preference increase is related to personality, quality or distinctive attributes conveyed by the message and the broadcast. This metric increases the likelihood of consumers choosing a brand when confronted with multiple brands offering similar products or services.
Consideration
Consideration refers to the situation where individuals will consider a brand or product as a possible option to meet their needs or when making a purchase. The increased awareness and positive brand image contribute to the increase of this metric.
Ad recall
Ad recall shows to what extent people remember being exposed to an ad based on broadcast relevance, message repetition and personal interest in the product.
Additional KPIs
Specific brand image
The brand image assesses the improvement in the favorable perception of the brand or the product for the exposed individuals. This perception generally helps to develop brand preference.
Brand image
The brand image assesses the effects of campaign exposure on the brand or product. This perception generally helps to develop brand preference.
Purchase Intention
This indicator measures the impact of the ad recall on the purchase intention.A high score proves that the campaign is globally successful on all its elements (message, creation, targeting, format, delivery...).
Spontaneous ad recall
Spontaneous ad recall reflects the ability of the brand to emerge in the mind of the respondent, in its competitive environment.
The template in video

Business

Generate more sales

Measure the campaign's influence on brand or product purchases among exposed individuals.

Attribution
The attribution rate measures the quality of the message and its broadcasting by assessing the share of the audience that can recall the name of the brand or product they were exposed to. Attribution helps measure the overall attention of individuals to advertising.
Consideration
Consideration refers to the situation where individuals will consider a brand or product as a possible option to meet their needs or when making a purchase. The increased awareness and positive brand image contribute to the increase of this metric.
Ad recall
Ad recall shows to what extent people remember being exposed to an ad based on broadcast relevance, message repetition and personal interest in the product.
Purchase Intention
This indicator measures the impact of the ad recall on the purchase intention.A high score proves that the campaign is globally successful on all its elements (message, creation, targeting, format, delivery...).
Interest
Personal interest in the brand or product shows how successful the message and the broadcast are in capturing people's attention and curiosity.
Additional KPIs
Specific intent
Intent shows consumer's willingness to take an action related to the brand. Although intent does not always lead to action, it is a key measure of the overall performance of a campaign among exposed individuals.
Last purchase
The purchase gain for the brand translates the quality of the message and the broadcast by its capacity to generate an action linked to the purchase to the exposed individuals.
Preference
The measured preference increase is related to personality, quality or distinctive attributes conveyed by the message and the broadcast. This metric increases the likelihood of consumers choosing a brand when confronted with multiple brands offering similar products or services.
POS awareness
The key objective of a Drive-to-Store campaign. This metric reflects the results of relevant targeting and the efficiency of the message by improving awareness of the brand's local point of sale.
POS intent
The willingness of a consumer to visit one of the brand's points of sale within a defined period of time.
The template in video

Perception

Strengthen brand image

Measure the campaign's impact on brand or product image among exposed individuals.

Attribution
The attribution rate measures the quality of the message and its broadcasting by assessing the share of the audience that can recall the name of the brand or product they were exposed to. Attribution helps measure the overall attention of individuals to advertising.
Brand image
The brand image assesses the effects of campaign exposure on the brand or product. This perception generally helps to develop brand preference.
Ad recall
Ad recall shows to what extent people remember being exposed to an ad based on broadcast relevance, message repetition and personal interest in the product.
Specific brand image
The brand image assesses the improvement in the favorable perception of the brand or the product for the exposed individuals. This perception generally helps to develop brand preference.
Ad likeability
The likeability rate expresses the creative quality of the content, and the relevance of the broadcasting format in terms of exposure.
Additional KPIs
Ad format perception
Format perception can be used to assess its relevance in terms of delivering the ad.
Ad perception
Ad perception allows detailed assessment of the relevance of the chosen messages and content.
Preference
The measured preference increase is related to personality, quality or distinctive attributes conveyed by the message and the broadcast. This metric increases the likelihood of consumers choosing a brand when confronted with multiple brands offering similar products or services.
Ad format relevance
The relevance of the format reflects its ability to be in line with the image conveyed by the brand.
The template in video

Creative

Assess ad creative quality

Confirm that the campaign's format and message have been successfully delivered and understood by those exposed to it.

Ad perception
Ad perception allows detailed assessment of the relevance of the chosen messages and content.
Clarity
Clarity reflects the quality of the creation and message in terms of their ability to be understood and accepted by the individuals exposed.
Ad recall
Ad recall shows to what extent people remember being exposed to an ad based on broadcast relevance, message repetition and personal interest in the product.
Attribution
The attribution rate measures the quality of the message and its broadcasting by assessing the share of the audience that can recall the name of the brand or product they were exposed to. Attribution helps measure the overall attention of individuals to advertising.
Ad likeability
The likeability rate expresses the creative quality of the content, and the relevance of the broadcasting format in terms of exposure.
Additional KPIs
Interest
Personal interest in the brand or product shows how successful the message and the broadcast are in capturing people's attention and curiosity.
Personal interest
Personal interest in the brand or product primarily reflects the relevance of targeting individuals who may be interested in the offer. Furthermore, the effectiveness of creation and delivery also contributes to the increase in this indicator.
Ad format relevance
The relevance of the format reflects its ability to be in line with the image conveyed by the brand.
Spontaneous ad recall
Spontaneous ad recall reflects the ability of the brand to emerge in the mind of the respondent, in its competitive environment.
The template in video

Values

Unite around a project

Measure the campaign's impact on brand values and belonging among exposed individuals.

Clarity
Clarity reflects the quality of the creation and message in terms of their ability to be understood and accepted by the individuals exposed.
Specific brand image
The brand image assesses the improvement in the favorable perception of the brand or the product for the exposed individuals. This perception generally helps to develop brand preference.
Ad recall
Ad recall shows to what extent people remember being exposed to an ad based on broadcast relevance, message repetition and personal interest in the product.
Brand familiarity
Brand familiarity evaluates the impact of the campaign on the degree of knowledge of the brand or product.
Interest
Personal interest in the brand or product shows how successful the message and the broadcast are in capturing people's attention and curiosity.
Additional KPIs
Attribution
The attribution rate measures the quality of the message and its broadcasting by assessing the share of the audience that can recall the name of the brand or product they were exposed to. Attribution helps measure the overall attention of individuals to advertising.
Ad format relevance
The relevance of the format reflects its ability to be in line with the image conveyed by the brand.
Ad perception
Ad perception allows detailed assessment of the relevance of the chosen messages and content.
Specific intent
Intent shows consumer's willingness to take an action related to the brand. Although intent does not always lead to action, it is a key measure of the overall performance of a campaign among exposed individuals.
Brand image
The brand image assesses the effects of campaign exposure on the brand or product. This perception generally helps to develop brand preference.
The template in video

Attention

Engage a target audience

Determine whether the content has captivated the audience enough to trigger a purchase.

Attribution
The attribution rate measures the quality of the message and its broadcasting by assessing the share of the audience that can recall the name of the brand or product they were exposed to. Attribution helps measure the overall attention of individuals to advertising.
Ad format perception
Format perception can be used to assess its relevance in terms of delivering the ad.
Ad recall
Ad recall shows to what extent people remember being exposed to an ad based on broadcast relevance, message repetition and personal interest in the product.
Purchase Intention
This indicator measures the impact of the ad recall on the purchase intention.A high score proves that the campaign is globally successful on all its elements (message, creation, targeting, format, delivery...).
Clarity
Clarity reflects the quality of the creation and message in terms of their ability to be understood and accepted by the individuals exposed.
Additional KPIs
Consideration
Consideration refers to the situation where individuals will consider a brand or product as a possible option to meet their needs or when making a purchase. The increased awareness and positive brand image contribute to the increase of this metric.
Ad perception
Ad perception allows detailed assessment of the relevance of the chosen messages and content.
Personal interest
Personal interest in the brand or product primarily reflects the relevance of targeting individuals who may be interested in the offer. Furthermore, the effectiveness of creation and delivery also contributes to the increase in this indicator.
The template in video

Drive-to-store

Generate in-store traffic

Measure the campaign's influence on point-of-sale traffic among exposed individuals.

Attribution
The attribution rate measures the quality of the message and its broadcasting by assessing the share of the audience that can recall the name of the brand or product they were exposed to. Attribution helps measure the overall attention of individuals to advertising.
Consideration
Consideration refers to the situation where individuals will consider a brand or product as a possible option to meet their needs or when making a purchase. The increased awareness and positive brand image contribute to the increase of this metric.
POS awareness
The key objective of a Drive-to-Store campaign. This metric reflects the results of relevant targeting and the efficiency of the message by improving awareness of the brand's local point of sale.
POS intent
The willingness of a consumer to visit one of the brand's points of sale within a defined period of time.
Ad recall
Ad recall shows to what extent people remember being exposed to an ad based on broadcast relevance, message repetition and personal interest in the product.
Additional KPIs
Specific intent
Intent shows consumer's willingness to take an action related to the brand. Although intent does not always lead to action, it is a key measure of the overall performance of a campaign among exposed individuals.
Last purchase
The purchase gain for the brand translates the quality of the message and the broadcast by its capacity to generate an action linked to the purchase to the exposed individuals.
Purchase Intention
This indicator measures the impact of the ad recall on the purchase intention.A high score proves that the campaign is globally successful on all its elements (message, creation, targeting, format, delivery...).
The template in video