The Happydemics essential templates

The attribution rate measures the quality of the message and its broadcasting by assessing the share of the audience that can recall the name of the brand or product they were exposed to. Attribution helps measure the overall attention of individuals to advertising.

The brand image assesses the effects of campaign exposure on the brand or product. This perception generally helps to develop brand preference.

Ad recall shows to what extent people remember being exposed to an ad based on broadcast relevance, message repetition and personal interest in the product.

Consideration refers to the situation where individuals will consider a brand or product as a possible option to meet their needs or when making a purchase. The increased awareness and positive brand image contribute to the increase of this metric.

Personal interest in the brand or product shows how successful the message and the broadcast are in capturing people's attention and curiosity.

Ad perception allows detailed assessment of the relevance of the chosen messages and content.

Clarity reflects the quality of the creation and message in terms of their ability to be understood and accepted by the individuals exposed.

Ad recall shows to what extent people remember being exposed to an ad based on broadcast relevance, message repetition and personal interest in the product.

The attribution rate measures the quality of the message and its broadcasting by assessing the share of the audience that can recall the name of the brand or product they were exposed to. Attribution helps measure the overall attention of individuals to advertising.

The likeability rate expresses the creative quality of the content, and the relevance of the broadcasting format in terms of exposure.

The attribution rate measures the quality of the message and its broadcasting by assessing the share of the audience that can recall the name of the brand or product they were exposed to. Attribution helps measure the overall attention of individuals to advertising.

Brand familiarity evaluates the impact of the campaign on the degree of knowledge of the brand or product.

The measured preference increase is related to personality, quality or distinctive attributes conveyed by the message and the broadcast. This metric increases the likelihood of consumers choosing a brand when confronted with multiple brands offering similar products or services.

Consideration refers to the situation where individuals will consider a brand or product as a possible option to meet their needs or when making a purchase. The increased awareness and positive brand image contribute to the increase of this metric.

Ad recall shows to what extent people remember being exposed to an ad based on broadcast relevance, message repetition and personal interest in the product.

The attribution rate measures the quality of the message and its broadcasting by assessing the share of the audience that can recall the name of the brand or product they were exposed to. Attribution helps measure the overall attention of individuals to advertising.

The brand image assesses the effects of campaign exposure on the brand or product. This perception generally helps to develop brand preference.

Ad recall shows to what extent people remember being exposed to an ad based on broadcast relevance, message repetition and personal interest in the product.

The brand image assesses the improvement in the favorable perception of the brand or the product for the exposed individuals. This perception generally helps to develop brand preference.

The likeability rate expresses the creative quality of the content, and the relevance of the broadcasting format in terms of exposure.

The attribution rate measures the quality of the message and its broadcasting by assessing the share of the audience that can recall the name of the brand or product they were exposed to. Attribution helps measure the overall attention of individuals to advertising.

Format perception can be used to assess its relevance in terms of delivering the ad.

Ad recall shows to what extent people remember being exposed to an ad based on broadcast relevance, message repetition and personal interest in the product.

This indicator measures the impact of the ad recall on the purchase intent. A high score proves that the campaign is globally successful on all its elements (message, creation, targeting, format, delivery...).

Clarity reflects the quality of the creation and message in terms of their ability to be understood and accepted by the individuals exposed.

Clarity reflects the quality of the creation and message in terms of their ability to be understood and accepted by the individuals exposed.

The brand image assesses the improvement in the favorable perception of the brand or the product for the exposed individuals. This perception generally helps to develop brand preference.

Ad recall shows to what extent people remember being exposed to an ad based on broadcast relevance, message repetition and personal interest in the product.

Brand familiarity evaluates the impact of the campaign on the degree of knowledge of the brand or product.

Personal interest in the brand or product shows how successful the message and the broadcast are in capturing people's attention and curiosity.

The attribution rate measures the quality of the message and its broadcasting by assessing the share of the audience that can recall the name of the brand or product they were exposed to. Attribution helps measure the overall attention of individuals to advertising.

Consideration refers to the situation where individuals will consider a brand or product as a possible option to meet their needs or when making a purchase. The increased awareness and positive brand image contribute to the increase of this metric.

The key objective of a Drive-to-Store campaign. This metric reflects the results of relevant targeting and the efficiency of the message by improving awareness of the brand's local point of sale.

The willingness of a consumer to visit one of the brand's points of sale within a defined period of time.

Ad recall shows to what extent people remember being exposed to an ad based on broadcast relevance, message repetition and personal interest in the product.

The attribution rate measures the quality of the message and its broadcasting by assessing the share of the audience that can recall the name of the brand or product they were exposed to. Attribution helps measure the overall attention of individuals to advertising.

Consideration refers to the situation where individuals will consider a brand or product as a possible option to meet their needs or when making a purchase. The increased awareness and positive brand image contribute to the increase of this metric.

Ad recall shows to what extent people remember being exposed to an ad based on broadcast relevance, message repetition and personal interest in the product.

This indicator measures the impact of the ad recall on the purchase intent. A high score proves that the campaign is globally successful on all its elements (message, creation, targeting, format, delivery...).

Personal interest in the brand or product shows how successful the message and the broadcast are in capturing people's attention and curiosity.