How a Display Campaign ranked among Top Performers in Saudi Arabia

As WPP’s global media collective, WPP Media brings together the best platforms, people, and partners to help brands grow in every market, every day. Built for the AI era, it leverages advanced data, technology, and creativity to deliver precision, scale, and innovation. By partnering with more than 75% of the world’s leading brands, WPP Media ensures campaigns not only reach audiences but truly resonate.

To strengthen its presence in Saudi Arabia, EVIQ, a fast-charging network, launched a display campaign with WPP Media, aimed at building proximity with the brand. The campaign achieved a strong impact score of 85, positioning it among the most effective activations in its category.

The creative proved both clear and engaging, driving strong results. The ad was well remembered thanks to its clarity and ability to spark interest across key KPIs. The campaign ranked among the top 20% of display campaigns for memorability. It also strongly attracted attention, with interest levels ranking in the top 5%. These results highlight the campaign’s ability to deliver a memorable message that resonated with its audience.

By capturing attention and reinforcing brand visibility, the activation delivered significant gains in brand equity. Brand image and consideration both increased, performing at the top of industry benchmarks. The campaign successfully created a sense of closeness with EVIQ, particularly among younger male audiences, underlining its relevance and resonance.

Overall, the performance demonstrates that well-executed creative, with clear messaging and engaging content, can effectively generate affinity and drive consideration. To build on this success, further emphasis on the brand logo is recommended to ensure even stronger brand linkage in future campaigns.