Solutions
Product
Resources
Company
Driving interest and consideration with engaging, targeted OOH content
Client type
DSP
Media
OOH
About Seagulls
Seagulls equips today’s communicators with the capabilities of tomorrow, integrating multiple advertising formats for comprehensive, cross-channel strategies.
With a well-integrated range of media platforms across Digital Out of Home (DOOH), Out of Home (OOH), Broadcast and Connected TV (CTV), their coverage solutions ensure clients’ messages reach the right audience—locally and nationally—making a lasting impact where it matters most.
From strategy to success
Seagulls has established itself as a leading expert in delivering impactful outcomes in the OOH landscape, notably through a recent collaboration with a furniture and equipment brand.
Using Happydemics' Brand lift measurement, Seagulls demonstrated the campaign’s strong effectiveness, highlighting significant improvements in both brand image and consideration. The campaign stood out due to its precise targeting and engaging content, which resonated well with the audience and achieved high memorability. Indeed, the content was perceived as more interesting than the industry average.
This powerful combination of relevance and quality content played a key role in boosting the brand’s positive perception and driving consideration.
Brilliant performances
Impact score
100
/100
Interest
67%
Top 5%
+25pts above benchmark
Consideration
+37pts
Top 5%
+18pts above benchmark
“As leaders in the DOOH space, we’re always looking for ways to bring more clarity and value to our clients’ campaigns. Partnering with Happydemics has been instrumental in helping us measure real impact and deliver data-backed insights that matter. Their solutions continue to elevate the way we approach campaign effectiveness, enabling us to provide our clients with clear, actionable reports that highlight the true performance of their campaigns.”
Shantal Abu Sharar
Marketing Director
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