How predictive targeting and creative mastery boost brand perception
Client type
Advertising agency
Media
Online video
About Dailymotion Advertising
Dailymotion Advertising is a historic leader in video advertising, known for its ability to capture attention and deliver highly effective advertising campaigns. With unparalleled expertise, Dailymotion excels at precise targeting and creating high-impact ad creatives that consistently deliver outstanding results.
With nearly 300 Brand lifts activated, they outperform other players in ad recall, brand image, familiarity and specific intent.
Dailymotion Advertising is the ideal partner for full-funnel ad campaigns that capture attention and deeply enhance brand image.
From strategy to success
Dailymotion Advertising was chosen by a European leader in automotive maintenance and repair to address a critical brand challenge: increasing brand awareness and perception.
Leveraging its video expertise, precise targeting and ability to transform ad copy into impactful ad experiences, Dailymotion delivered outstanding results. The campaign's creativity and humor resonated with audiences, resulting in a significant increase in ad recall and brand image. With a TOP 5% Ad Recall rate, they left a lasting impact that increased overall brand perception.
Brilliant performances
Impact score
98
/100
Ad perception
61%
Top 30%
+12pts above benchmark
Brand image
+13pts
Top 15%
+37pts above benchmark
“Dailymotion Advertising’s strategy of leveraging predictive targeting, enriched ad formats, and video expertise delivered a truly exceptional campaign performance, exceeding all benchmarks for ad recall, brand perception, and image. More than just executing campaigns, we partner with our clients to tackle complex challenges, providing strategic support that resonates deeply with key audiences. This campaign is a testament to how Dailymotion goes beyond delivery to drive meaningful impact”
Nikhil Jain
Senior Director, Insights and Marketing
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