In 2025, measuring the true impact of your advertising campaigns is more important than ever before. As brands are being asked to do more with less, understanding ad impact and ensuring return on investment are priorities.
In 1941, the first TV commercial aired: a 10-second spot for Bulova watches before a baseball game on New York’s WNBT. Costing less than $10, with the slogan “America runs on Bulova time,” it marked the beginning of video advertising.
Laure Malergue, CEO of Displayce, is transforming urban advertising with programmatic Digital Out-Of-Home (DOOH) solutions. By blending data, AI, and creativity, Displayce delivers impactful, non-intrusive ads that engage audiences in public spaces, shaping the future of urban marketing.
Lemya Soltani, co-founder of Next Broadcast Media, is reshaping digital audio advertising. By combining AI, culture, and authenticity, her company creates impactful audio ads that deeply engage listeners, driving innovative and inclusive marketing strategies.
In 2009, Gerhard Zeiler—now President of Warner Bros. Discovery International—highlighted the importance of viewer habits, stating they would determine whether the rise of non-linear TV would lead to a shrinking or expanding television industry.
