The Happydemics essential templates

Visibility

Promote the brand

Measure the impact of marketing messages on brand or product awareness among exposed individuals.

Preference
The measured preference increase is related to personality, quality or distinctive attributes conveyed by the message and the broadcast. This metric increases the likelihood of consumers choosing a brand when confronted with multiple brands offering similar products or services.
Ad recall
Ad recall shows to what extent people remember being exposed to an ad based on broadcast relevance, message repetition and personal interest in the product.
Attribution
The attribution rate measures the quality of the message and its broadcasting by assessing the share of the audience that can recall the name of the brand or product they were exposed to. Attribution helps measure the overall attention of individuals to advertising.
Brand familiarity
Brand familiarity evaluates the impact of the campaign on the degree of knowledge of the brand or product.
Consideration
Consideration refers to the situation where individuals will consider a brand or product as a possible option to meet their needs or when making a purchase. The increased awareness and positive brand image contribute to the increase of this metric.

Additional KPIs

Specific brand image
The brand image assesses the improvement in the favorable perception of the brand or the product for the exposed individuals. This perception generally helps to develop brand preference.
Brand image
The brand image assesses the effects of campaign exposure on the brand or product. This perception generally helps to develop brand preference.
Purchase Intention
This indicator measures the impact of the ad recall on the purchase intention.A high score proves that the campaign is globally successful on all its elements (message, creation, targeting, format, delivery...).
Spontaneous ad recall
Spontaneous ad recall reflects the ability of the brand to emerge in the mind of the respondent, in its competitive environment.
The template in video