The Happydemics essential templates


Get the big picture of the campaign

Measure the overall impact of a brand or product campaign on exposed individuals.

Ad recall
Ad recall shows to what extent people remember being exposed to an ad based on broadcast relevance, message repetition and personal interest in the product.
Personal interest in the brand or product shows how successful the message and the broadcast are in capturing people's attention and curiosity.
The attribution rate measures the quality of the message and its broadcasting by assessing the share of the audience that can recall the name of the brand or product they were exposed to. Attribution helps measure the overall attention of individuals to advertising.
Brand image
The brand image assesses the effects of campaign exposure on the brand or product. This perception generally helps to develop brand preference.
Consideration refers to the situation where individuals will consider a brand or product as a possible option to meet their needs or when making a purchase. The increased awareness and positive brand image contribute to the increase of this metric.

Additional KPIs

Specific brand image
The brand image assesses the improvement in the favorable perception of the brand or the product for the exposed individuals. This perception generally helps to develop brand preference.
Ad perception
Ad perception allows detailed assessment of the relevance of the chosen messages and content.
Specific intent
Intent shows consumer's willingness to take an action related to the brand. Although intent does not always lead to action, it is a key measure of the overall performance of a campaign among exposed individuals.
Clarity reflects the quality of the creation and message in terms of their ability to be understood and accepted by the individuals exposed.
Brand familiarity
Brand familiarity evaluates the impact of the campaign on the degree of knowledge of the brand or product.
Purchase Intention
This indicator measures the impact of the ad recall on the purchase intention.A high score proves that the campaign is globally successful on all its elements (message, creation, targeting, format, delivery...).
Ad likeability
The likeability rate expresses the creative quality of the content, and the relevance of the broadcasting format in terms of exposure.
The template in video