The Happydemics essential templates
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Creative effectiveness

Creatives are the first driver of campaign effectiveness. Understand how your ad is perceived by those who recall it.

Ad perception
Ad perception allows detailed assessment of the relevance of the chosen messages and content.
Clarity
Clarity reflects the quality of the creation and message in terms of their ability to be understood and accepted by the individuals exposed.
Ad recall
Ad recall shows to what extent people remember being exposed to an ad based on broadcast relevance, message repetition and personal interest in the product.
Attribution
The attribution rate measures the quality of the message and its broadcasting by assessing the share of the audience that can recall the name of the brand or product they were exposed to. Attribution helps measure the overall attention of individuals to advertising.
Ad likeability
The likeability rate expresses the creative quality of the content, and the relevance of the broadcasting format in terms of exposure.
Additional KPIs
Interest
Personal interest in the brand or product shows how successful the message and the broadcast are in capturing people's attention and curiosity.
Personal interest
Personal interest in the brand or product primarily reflects the relevance of targeting individuals who may be interested in the offer. Furthermore, the effectiveness of creation and delivery also contributes to the increase in this indicator.
Ad format relevance
The relevance of the format reflects its ability to be in line with the image conveyed by the brand.
Spontaneous ad recall
Spontaneous ad recall reflects the ability of the brand to emerge in the mind of the respondent, in its competitive environment.