The Happydemics essential templates


Assess ad creative quality

Confirm that the campaign's format and message have been successfully delivered and understood by those exposed to it.

Ad recall
Ad recall shows to what extent people remember being exposed to an ad based on broadcast relevance, message repetition and personal interest in the product.
Ad likeability
The likeability rate expresses the creative quality of the content, and the relevance of the broadcasting format in terms of exposure.
Ad perception
Ad perception allows detailed assessment of the relevance of the chosen messages and content.
Clarity reflects the quality of the creation and message in terms of their ability to be understood and accepted by the individuals exposed.
The attribution rate measures the quality of the message and its broadcasting by assessing the share of the audience that can recall the name of the brand or product they were exposed to. Attribution helps measure the overall attention of individuals to advertising.

Additional KPIs

Personal interest in the brand or product shows how successful the message and the broadcast are in capturing people's attention and curiosity.
Personal interest
Personal interest in the brand or product primarily reflects the relevance of targeting individuals who may be interested in the offer. Furthermore, the effectiveness of creation and delivery also contributes to the increase in this indicator.
Ad format relevance
The relevance of the format reflects its ability to be in line with the image conveyed by the brand.
Spontaneous ad recall
Spontaneous ad recall reflects the ability of the brand to emerge in the mind of the respondent, in its competitive environment.
The template in video