Attribution
The attribution rate measures the quality of the message and its broadcasting by assessing the share of the audience that can recall the name of the brand or product they were exposed to. Attribution helps measure the overall attention of individuals to advertising.
Consideration
Consideration refers to the situation where individuals will consider a brand or product as a possible option to meet their needs or when making a purchase. The increased awareness and positive brand image contribute to the increase of this metric.
Ad recall
Ad recall shows to what extent people remember being exposed to an ad based on broadcast relevance, message repetition and personal interest in the product.
Purchase Intent
This indicator measures the impact of the ad recall on the purchase intent. A high score proves that the campaign is globally successful on all its elements (message, creation, targeting, format, delivery...).
Interest
Personal interest in the brand or product shows how successful the message and the broadcast are in capturing people's attention and curiosity.