The Happydemics essential templates
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Audience attention

Understand how effectively a campaign holds attention and communicates its message, ultimately influencing purchase intent.

Attribution
The attribution rate measures the quality of the message and its broadcasting by assessing the share of the audience that can recall the name of the brand or product they were exposed to. Attribution helps measure the overall attention of individuals to advertising.
Ad format perception
Format perception can be used to assess its relevance in terms of delivering the ad.
Ad recall
Ad recall shows to what extent people remember being exposed to an ad based on broadcast relevance, message repetition and personal interest in the product.
Purchase Intent
This indicator measures the impact of the ad recall on the purchase intent. A high score proves that the campaign is globally successful on all its elements (message, creation, targeting, format, delivery...).
Clarity
Clarity reflects the quality of the creation and message in terms of their ability to be understood and accepted by the individuals exposed.
Additional KPIs
Consideration
Consideration refers to the situation where individuals will consider a brand or product as a possible option to meet their needs or when making a purchase. The increased awareness and positive brand image contribute to the increase of this metric.
Ad perception
Ad perception allows detailed assessment of the relevance of the chosen messages and content.
Personal interest
Personal interest in the brand or product primarily reflects the relevance of targeting individuals who may be interested in the offer. Furthermore, the effectiveness of creation and delivery also contributes to the increase in this indicator.