Based on Happydemics’ Brand Lift results (Q4 2024 – Q4 2025)Consumers have become immune to interruption and increasingly resistant to noise. They...
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Insights & trends
The anatomy of brand outcomes
Your complete guide to unlocking the brand outcomes equation: how creative and media perform together, across objectives and industries.
Authenticity, attention & accountability: what 2025 teaches us about impactful advertising
In a year shaped by economic tension, media fragmentation, and AI-fueled acceleration, one truth stands out across all campaigns measured: Intrusive advertising is losing power — authenticity is winning it. Based on Happydemics’ Brand Lift results (Q4 2024 – Q4 2025)
Retail media analytics and benchmarks for 2026
This article outlines the key retail media benchmarks, measurement frameworks, and KPIs shaping 2026, along with a forward-looking view of how brands can navigate the next era of retail media effectiveness.
Latest digital marketing trends: driving advertising success in 2025
Why 2025 Is a Turning Point for Digital Marketing 2025 marks a major shift in digital marketing...
Unlock the power of DOOH: from attention to action
In the attention economy, success is not just about visibility but meaningful outcomes. Programmatic digital out-of-home (pDOOH)—the automated buying and delivery of DOOH ads—has emerged as a powerful tool within modern digital marketing.
Cannes 2025: 3 Things You Should Know
In a world of fragmented attention and rising expectations, creativity still leads the way. But...
Creativity with a purpose: How to make every ad count
With the Cannes Lions International Festival of Creativity 2025 fast approaching, it’s a fitting time to reflect on how creativity drives progress—turning bold ideas into measurable impact.
How video ads captivate, persuade, and drive brand growth
In 1941, the first TV commercial aired: a 10-second spot for Bulova watches before a baseball game on New York’s WNBT. Costing less than $10, with the slogan “America runs on Bulova time,” it marked the beginning of video advertising.
Turning viewership into value: How CTV ads are engaging audiences
In 2009, Gerhard Zeiler—now President of Warner Bros. Discovery International—highlighted the importance of viewer habits, stating they would determine whether the rise of non-linear TV would lead to a shrinking or expanding television industry.
The unique power of multichannel advertising
What makes multi channel advertising so effective? If you've ever caught yourself humming a...
Crack the holiday season code for better campaigns
As we head into the holiday season, brands are navigating a critical period where consumer...
3 trends driving advertising success in 2024
Entering 2025, digital advertising trends reveal exciting new opportunities for brands and...
How are media channels driving growth?
In today's hyper-connected world, where every interaction can influence consumer behavior, it's...
3 major trends in advertising effectiveness for 2024
Since the beginning of 2024, the advertising landscape has been shaped by evolving media...
Why is digital audio a secret weapon in advertising?
Digital audio has emerged as a powerful medium for delivering impactful, efficient, and...
How in-game ads unlock the marketing funnel
As digital channels become saturated, traditional advertising formats lose effectiveness. With consumers exposed to more ads than ever, fatigue grows—making intrinsic in-game advertising a powerful alternative to capture attention.
