Measuring ad effectiveness should be intuitive, transparent and respectful of privacy.
Discover our cookie-less methodology to measure and optimize all your medias’ investments easily. Access top and middle funnel ROI indicators based on people's perception in media environments adapted to your broadcast.
Your advertising objective, our customizable models
We have designed templates to cover each campaign goal. From single ad campaigns to comprehensive multichannel plans.
Use combinations of key metrics for advertisers;
Compare your results with a comprehensive benchmark of similar campaigns;
Easily launch your Brand lifts by entering campaign-specific data only.
The only methodology that can be used on all media
Our Brand lifts are based on methods that can be adapted to all conventional and digital communication channels, whose performance is often complex to measure and compare:
Cookie/ID less technology;
Embedding retargeting pixels;
ID/IP batch.
Responses are spontaneous, anonymous and unpaid
Our tool surveys billions of people in advertising environments. It ensures sample representativity and quality by eliminating behavioral biases:
Simultaneous distribution to all countries;
Random, anonymous and unpaid contributions;
GDPR compliance guarantee from audience providers.
We collect data close to your audiences broadcast
We use 3 complementary, automated methods to ensure that your surveys are distributed in the media environments that are most relevant to your campaign:
Context: based on the target's likely interests;
Semantics: based on a list of relevant keywords calculated by an algorithm;
Database: based on audience pools with anonymized (ID) data.
Strict, automated data quality control
Our proprietary algorithm detects and eliminates low-quality responses based on the respondent's text, speed and behavioral tags:
Geo-based location verification;
Robot detection;
Response time and inconsistency analysis;
Automated verbatim processing;
Respondent de-duplication and quarantine.
Turning data into actionable metrics
At a glance, you have access to all your campaign's performance data on the platform, without the need for additional analysis.
Maximize your ROI with proprietary indicators
Identify all the uplifts generated on the brand;
Compare each result to +15000 benchmarks;
Access to response details;
Invite your team to your dashboard, and share your interactive report link with a single click, or download it as a PDF.
“It's a key growth driver to reassure and convince advertisers.”Raphael RodierGlobal Chief Revenue Officer @ Ogury
Discover how Happydemics can boost your performance.