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Brand Awareness

Continuously measure your brand awareness and image to unveil how well your brand is known and appreciated among your target audience, as compared to your competitors, and what actions to undertake to maximize it.

Goals

Are you a new player in the industry looking to better understand your position in relations to your competitors? Would you like to know how your latest communications campaign affected your brand image?
Brand Awareness studies let you evaluate, monitor, and optimize brand awareness and perception among your target audience using tangible KPIs like top-of-mind, spontaneous and aided awareness, and image grading.
Goal 1
Effortlessly monitor your popularity and your strategy’s efficiency using automated assessment roll-outs
Goal 2
Create a targeted communication strategy to bolster your brand’s perceived value and awareness in the long run
Goal 3
Identify your brand’s strengths and weaknesses, and do the same for your major competitors

Get answers to the questions that truly matter

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Brand awareness

How well-known is my brand?Is it Top-of-Mind?Does it have spontaneous or aided awareness?

Target audience knowledge

Who are my customers?What percentage of my target audience knows my brand? What about my customers?Which brands does my target audience knows or buys the most?How does my target audience learn about my brand?

Positioning and market

What is my brand’s popularity in comparison to my competitors?In my market, which brands are “Top-of-Mind”?Which brands are the most purchased?

Brand image

What are my brand’s distinctive features?What are my strengths and weaknesses?Which features should I bolster to improve my image?

Uplift

Which KPIs have experienced growth since my last measure? And which ones have declined?Is the evolution of my KPIs directly connected to my last marketing or communication campaign?

Discover our other models

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360° Brand Lift
360° Brand Lift
Brand Awareness
Brand Awareness
Brand Lift
Brand Lift
Behaviours
Behaviours
Concept Diagnosis
Concept Diagnosis
Creative Diagnosis
Creative Diagnosis
Funnel Rating
Funnel Rating
Idea Scan
Idea Scan
Needs Gap
Needs Gap
Perception Scan
Perception Scan
Profiles
Profiles

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