{"id":9499,"date":"2026-03-19T18:41:41","date_gmt":"2026-03-19T17:41:41","guid":{"rendered":"https:\/\/bloghappydemics.wpcomstaging.com\/?p=9499"},"modified":"2026-03-20T10:52:06","modified_gmt":"2026-03-20T09:52:06","slug":"what-is-brand-recall-and-why-its-important-to-advertising","status":"publish","type":"post","link":"https:\/\/bloghappydemics.wpcomstaging.com\/en\/what-is-brand-recall-and-why-its-important-to-advertising\/","title":{"rendered":"What is Brand Recall? and why it\u2019s important to advertising"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9499\" class=\"elementor elementor-9499\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a0fe6c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1a0fe6c8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23ef6e1f\" data-id=\"23ef6e1f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-635243cb elementor-widget elementor-widget-text-editor\" data-id=\"635243cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f4bff6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f4bff6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc4c58c\" data-id=\"fc4c58c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fda666 elementor-widget elementor-widget-text-editor\" data-id=\"2fda666\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 300;\">Brand recall is a memory outcome, shaped by creative, context, frequency and what audiences already knew about the brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 300;\">The question marketers need to answer isn\u2019t \u201cDo people remember us?\u201d It\u2019s \u201cDid this campaign make more people remember us?\u201d In other words, what leaders and clients really care about is incremental change, proof that advertising created a memory.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Taken literally, it can sound like a standalone metric to track, but the most useful way to understand brand recall in advertising is to view it through two measurement lenses that make it actionable:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><a href=\"https:\/\/happydemics.com\/blog\/en\/what-is-ad-recall-and-why-you-should-be-measuring-it\/\"><b>Ad recall<\/b><\/a><span style=\"font-weight: 300;\"> &#8211; do people remember the ad?\u00a0<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><a href=\"https:\/\/happydemics.com\/en\/advertising-performance\"><b>Brand lift<\/b><\/a><span style=\"font-weight: 300;\"> &#8211; did exposure to the campaign increase key brand outcomes versus a control group?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 300;\">In this article, we\u2019ll define brand recall clearly, explain why it matters for advertising effectiveness, and show how to interpret it in a way that ties memory back to campaign impact, without reducing it to a misleading, one-line KPI.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-573a558 elementor-widget elementor-widget-heading\" data-id=\"573a558\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Brand Recall?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63d79a4 elementor-widget elementor-widget-text-editor\" data-id=\"63d79a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 300;\">Brand recall refers to a consumer\u2019s ability to remember a brand without being prompted. When someone is asked to name brands in a category and your brand comes to mind unassisted, that\u2019s brand recall at work.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">In advertising, brand recall is commonly used as shorthand for impact. If people remember the brand, the thinking goes, the advertising must have worked. While that logic isn\u2019t entirely wrong, it only tells part of the story.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9b2eff elementor-widget elementor-widget-heading\" data-id=\"f9b2eff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brand Recall vs Brand Recognition<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee82d53 elementor-widget elementor-widget-text-editor\" data-id=\"ee82d53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 300;\">It\u2019s important to distinguish brand recall from brand recognition, as the two are often conflated.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><b>Brand recognition &#8211;<\/b><span style=\"font-weight: 300;\"> occurs when a consumer identifies a brand after being shown a cue; such as a logo, product image, or brand name.\u00a0<\/span><\/li>\n<li style=\"font-weight: 300;\" aria-level=\"1\"><b>Brand recall &#8211;<\/b><span style=\"font-weight: 300;\"> requires the consumer to retrieve the brand from memory with no assistance. Because of this, recall is generally considered a stronger signal of brand presence than recognition.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 300;\">From an advertising perspective, this distinction matters. Recognition can be influenced by fleeting exposure, whereas recall usually indicates that a message has been processed, stored and is retrievable later. That\u2019s why brand recall is often associated with longer-term brand value rather than short-term engagement.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf8af8 elementor-widget elementor-widget-heading\" data-id=\"dcf8af8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why Brand Recall alone lacks context<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30253b7 elementor-widget elementor-widget-text-editor\" data-id=\"30253b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 300;\">Brand recall is shaped by far more than a single advertising campaign. Category familiarity, historical brand spend, cultural presence, and exposure across multiple channels all influence whether a brand comes to mind. As a result, brand recall is rarely a clean reflection of recent advertising activity alone.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">This is where brand recall can become misleading if it\u2019s treated as a standalone KPI. A well-known brand may show strong recall regardless of whether a campaign was effective, while a newer or challenger brand may see recall improvements that are hard to attribute without comparison.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">In brand recall advertising, the real challenge isn\u2019t defining recall, it\u2019s understanding what caused it to change. To make brand recall meaningful for advertisers, it needs to be tied back to exposure and incrementality.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 300;\">That\u2019s why the most reliable way to interpret brand recall is through ad recall and brand lift, where memory can be linked directly to campaign impact rather than taken at face value.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5606fd1 elementor-widget elementor-widget-heading\" data-id=\"5606fd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Brand Recall matters in advertising<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86635a0 elementor-widget elementor-widget-text-editor\" data-id=\"86635a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 300;\">Brand recall matters because advertising is about more than just about exposure, it\u2019s about whether a brand stays in people\u2019s minds after the ad is gone. In competitive categories, the brands that come to mind most easily are more likely to be considered, chosen, and remembered in future buying situations.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">From an advertising perspective, brand recall signals that a message didn\u2019t just reach an audience, but made enough of an impression to be stored in memory. That makes it especially relevant for upper-funnel campaigns, where success is measured in influence rather than immediate action.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4ce26a elementor-widget elementor-widget-heading\" data-id=\"b4ce26a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brand Recall and mental availability<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0b79f2 elementor-widget elementor-widget-text-editor\" data-id=\"c0b79f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 300;\">At its core, brand recall reflects mental availability, how easily a brand can be retrieved from memory when a consumer is thinking about a category. Advertising helps build this availability by reinforcing brand cues, associations, and relevance over time.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">When brand recall improves, it suggests advertising is contributing to stronger brand presence \u2014 even if the impact isn\u2019t immediately visible in clicks or conversions.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6f23e6 elementor-widget elementor-widget-heading\" data-id=\"a6f23e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why recall needs context to be meaningful<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edf430c elementor-widget elementor-widget-text-editor\" data-id=\"edf430c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 300;\">On its own, brand recall doesn\u2019t prove advertising effectiveness. Well-known brands often show high recall, regardless of recent campaigns. While newer brands may see meaningful gains that are hard to interpret without comparison.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">That\u2019s why brand recall is most useful when viewed in context, specifically, alongside ad recall and brand lift. These frameworks help connect memory back to campaign exposure and show whether advertising actually increased the likelihood that people remember the brand.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed60fbe elementor-widget elementor-widget-heading\" data-id=\"ed60fbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Brand Recall is often misunderstood<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-662eec0 elementor-widget elementor-widget-text-editor\" data-id=\"662eec0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 300;\">Brand recall is frequently treated as a standalone KPI \u2014 something to track, benchmark, and optimise in isolation. But this interpretation oversimplifies what brand recall actually represents and often leads to the wrong conclusions about campaign performance. In reality, it is not directly measured as a single output \u2014 it is inferred from a set of brand and ad-related indicators that reflect memory formation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cbbe39 elementor-widget elementor-widget-heading\" data-id=\"0cbbe39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Recall is a memory outcome, not a campaign output<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43e526f elementor-widget elementor-widget-text-editor\" data-id=\"43e526f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 300;\">Unlike clicks or conversions, brand recall is not a direct output of a single campaign. It\u2019s a memory outcome, shaped by many factors beyond recent advertising: prior brand exposure, category dominance, cultural presence, and cumulative media activity over time.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Because of this, high brand recall doesn\u2019t automatically mean a campaign was effective. Just as low recall doesn\u2019t necessarily mean it failed.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8618dcc elementor-widget elementor-widget-heading\" data-id=\"8618dcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Why raw recall numbers can be misleading<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41622fb elementor-widget elementor-widget-text-editor\" data-id=\"41622fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 300;\">When recall is viewed as a raw number, it often reflects existing brand strength rather than advertising impact. This is where recall, used on its own, can obscure more than it reveals.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Large, established brands may show consistently high recall regardless of creative quality, while challenger brands may drive meaningful improvement that looks modest without comparison.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-544580e elementor-widget elementor-widget-heading\" data-id=\"544580e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The importance of incrementality<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36daff2 elementor-widget elementor-widget-text-editor\" data-id=\"36daff2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 300;\">To be useful, brand recall needs to answer a more precise question: did advertising increase the likelihood that people remember the brand? That shift from absolute recall to incremental change, is what turns recall from a descriptive metric into a meaningful effectiveness signal.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">This is why brand recall works best when it\u2019s interpreted through ad recall and brand lift frameworks, where memory can be tied directly to exposure and campaign impact rather than taken at face value.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b15f16e elementor-widget elementor-widget-heading\" data-id=\"b15f16e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why Brand Recall needs the right measurement framework<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6340c83 elementor-widget elementor-widget-text-editor\" data-id=\"6340c83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 300;\">Brand recall is an important concept in advertising, but it\u2019s often misunderstood. On its own, it\u2019s not a metric that can reliably prove campaign success. Recall is shaped by long-term brand presence, prior exposure, and cumulative activity, which means it rarely reflects the impact of a single campaign in isolation.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">The most effective way to understand brand recall is to look at what drives it. Advertising first needs to be noticed and remembered \u2014 which is where ad recall plays a critical role. From there, brand lift provides the necessary context, showing whether exposure to a campaign actually increased the likelihood that people remember the brand compared to those who weren\u2019t exposed.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Seen through this lens, brand recall stops being a vague KPI and becomes a meaningful outcome of effective advertising. It reflects memory built through remembered ads and measurable, incremental brand impact.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">That\u2019s why the most reliable way to evaluate brand recall is not to measure it directly, but to understand it through brand lift using indicators such as ad recall, awareness, perception, and preference to capture how advertising shapes memory.<\/span><\/p>\n<p><span style=\"font-weight: 300;\"><a href=\"https:\/\/happydemics.com\/en\/contact\">Find out how Happydemics helps brands<\/a> understand brand recall through independent ad recall and <a href=\"https:\/\/happydemics.com\/blog\/en\/how-to-measure-brand-lift-kpis-methodologies-and-best-practices\/\">brand lift measurement<\/a> and prove the real impact of their advertising.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In advertising, brand recall is widely used but often misunderstood. Treated as a KPI or proof of success, it\u2019s more than a simple metric\u2014it can\u2019t be reduced to a number pulled from a dashboard.<\/p>\n","protected":false},"author":226279768,"featured_media":9500,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6446],"tags":[],"class_list":["post-9499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-panorama-en"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/bloghappydemics.wpcomstaging.com\/wp-content\/uploads\/2026\/03\/DTS_Current_Exhibition_Julien_Tell_Photos_ID3259-1.jpg","_links":{"self":[{"href":"https:\/\/bloghappydemics.wpcomstaging.com\/wp-json\/wp\/v2\/posts\/9499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bloghappydemics.wpcomstaging.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bloghappydemics.wpcomstaging.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bloghappydemics.wpcomstaging.com\/wp-json\/wp\/v2\/users\/226279768"}],"replies":[{"embeddable":true,"href":"https:\/\/bloghappydemics.wpcomstaging.com\/wp-json\/wp\/v2\/comments?post=9499"}],"version-history":[{"count":10,"href":"https:\/\/bloghappydemics.wpcomstaging.com\/wp-json\/wp\/v2\/posts\/9499\/revisions"}],"predecessor-version":[{"id":9510,"href":"https:\/\/bloghappydemics.wpcomstaging.com\/wp-json\/wp\/v2\/posts\/9499\/revisions\/9510"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bloghappydemics.wpcomstaging.com\/wp-json\/wp\/v2\/media\/9500"}],"wp:attachment":[{"href":"https:\/\/bloghappydemics.wpcomstaging.com\/wp-json\/wp\/v2\/media?parent=9499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bloghappydemics.wpcomstaging.com\/wp-json\/wp\/v2\/categories?post=9499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bloghappydemics.wpcomstaging.com\/wp-json\/wp\/v2\/tags?post=9499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}