{"id":9399,"date":"2025-06-11T16:47:30","date_gmt":"2025-06-11T14:47:30","guid":{"rendered":"https:\/\/bloghappydemics.wpcomstaging.com\/?p=9399"},"modified":"2026-03-13T16:54:52","modified_gmt":"2026-03-13T15:54:52","slug":"creativity-with-a-purpose-how-to-make-every-ad-count","status":"publish","type":"post","link":"https:\/\/bloghappydemics.wpcomstaging.com\/en\/creativity-with-a-purpose-how-to-make-every-ad-count\/","title":{"rendered":"Creativity with a purpose: How to make every ad count"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\n

This year\u2019s Cannes festival<\/a>, taking place from June 16\u201320, will bring together creatives, marketers, and brand leaders from around the world to explore the evolving role of creativity in business and culture.<\/p>\n

Creativity has long been celebrated as a catalyst for growth\u2014and recent analysis across thousands of brand campaigns measured by Happydemics\u2019 Brand lift<\/a> solution only reinforces this belief. When executed with intention, great creative doesn\u2019t just capture attention; it amplifies performance, lifting key brand metrics and accelerating impact across the funnel.<\/p>\n

In this blog, we explore why creative quality matters, how different media perform across objectives and regions, and what it takes to make your creative work harder\u2014wherever it runs.<\/p>\n

<\/p>\n

Why creativity matters in advertising<\/h2>\n

Creative quality is one of the most powerful drivers of marketing performance. It does more than catch the eye; it makes your message feel more relevant, engaging, and trustworthy.<\/p>\n

Great creative does more than entertain; it builds the brand. At its best, creativity is more than decoration\u2014it\u2019s direction. Indeed, when done well, it reflects a brand\u2019s values, and sharpens and amplifies its voice.<\/p>\n

More precisely, a well-executed creative can:<\/p>\n

\u2022 Improve audience engagement<\/p>\n

\u2022 Increase brand awareness and consideration<\/p>\n

\u2022 Enhance brand perception and preference<\/p>\n

\u2022 Strengthen the link between ad exposure and purchase intent<\/p>\n

Think of Apple\u2019s \u201cThink Different\u201d campaign, for example. That iconic celebration of originality and innovation helped transform a struggling tech brand into a cultural movement.<\/p>\n

Another standout was Coca-Cola\u2019s \u201cShare a Coke\u201d campaign. By replacing logos with names, the company made the product feel deeply personal, creating an emotional connection with the brand\u2019s customers.<\/p>\n

Then there\u2019s Patagonia\u2019s \u201cDon\u2019t Buy This Jacket.\u201d The deliberately provocative message encouraged mindful consumption, aligning the brand with environmental responsibility and turning a bold statement into long-term brand loyalty.<\/p>\n

All of these campaigns did more than capture the audience\u2019s attention and imagination; they evoked emotion, influenced behavior, and delivered tangible results.<\/p>\n

In our Brand lift data, we often see that ads that score highly for ad likeability, clarity, and perception outperform others across brand KPIs, from awareness to consideration and intent.<\/p>\n

But creative alone isn’t enough\u2014where you run it matters, too.<\/p>\n

\u00a0<\/p>\n

<\/p>\n

\"\"<\/a><\/p>\n

\u00a0<\/p>\n

Choosing the right media for your advertising goals<\/h2>\n

Different platforms serve different purposes. Knowing which media excel at which KPIs , and comparing them through cross-channel measurement<\/a>, helps you match your message to your campaign objective. Our Brand lift data reveals that:<\/p>\n

\u2022 In-game ads<\/strong>\u00a0lead on attribution (+9 pts above the average for all media), with TV and\u00a0CTV<\/a>\u00a0close behind.<\/p>\n

\u2022 TV<\/strong>\u00a0sparks the most interest (+5 pts), followed by social ads and\u00a0digital audio<\/a>.<\/p>\n

\u2022 DOOH<\/strong>\u00a0leads on clarity, supported by digital audio and CTV.<\/p>\n

\u2022 TV<\/strong>\u00a0remains a strong all-rounder\u2014reliable, likable, and clear, though sometimes less efficient than digital formats.<\/p>\n

The takeaway? Match your media to your KPI, then let creative do the heavy lifting.<\/p>\n

<\/p>\n

What makes creative work?\u200b<\/h2>\n

Across markets and industries, some creative principles hold true:<\/p>\n

<\/p>\n

\u2022 Likeability<\/strong>\u00a0drives better brand perception and preference.<\/p>\n

\u2022 Interest<\/strong> is key for consideration and purchase intent.<\/p>\n

\u2022 Clarity<\/strong> helps define brand positioning.<\/p>\n

\u2022 Ad perception<\/strong>\u00a0supports awareness and recall.<\/p>\n

Put simply: If your ad is clear, interesting, and liked, you\u2019re halfway to success. These qualities correlate directly with how campaigns perform. This reflects the value of pairing creative diagnostics with impact KPIs: it helps to identify what\u2019s working and why<\/em> it\u2019s working.<\/p>\n

How to optimize creative by objective<\/h2>\n

Tailor your creative approach based on what you want to achieve:<\/p>\n

\u2022 Attribution<\/strong>: Keep it authentic and simple.<\/p>\n

\u2022 Interest<\/strong>: Go bold\u2014quirky ideas, celebrity presence, and strong narratives help.<\/p>\n

\u2022 Likeability<\/strong>: Use heartwarming themes, social responsibility, and visual appeal.<\/p>\n

\u2022 Perception<\/strong>: Tap into imagination with dreamlike or experiential content.<\/p>\n

\u2022 Clarity<\/strong>: Make it visually striking and easy to grasp, with a consistent, authentic tone.<\/p>\n

Each objective calls for a different creative touch; knowing what works helps you focus your efforts.<\/p>\n

Of course, creative impact isn\u2019t universal. Cultural nuances and media habits shift how ads are received across markets.<\/p>\n

<\/p>\n

Creative performance by region<\/h2>\n

Context matters, and creative performance varies by market:<\/p>\n

\u2022 North America<\/strong>: In-game ads dominate across the board. The strongest themes include promotional clarity and emotional warmth.<\/p>\n

\u2022 Europe<\/strong>: Social ads outperform on likeability and perception, while DOOH excels at clarity. Humor and aspiration resonate well.<\/p>\n

\u2022 Asia<\/strong>: CTV leads for recall, while OLV is the top performer for attribution. Digital formats excel, but cultural nuance is key to relevance.<\/p>\n

Final thoughts<\/h2>\n

Creative is a strategic tool. When aligned with platform strengths, audience expectations, and brand goals, strong creative amplifies everything you do.<\/p>\n

To drive stronger campaign performance, creativity needs direction. That means putting relevance and resonance at the heart of every idea. Tailor each execution to the media and market where it lives. And pay attention to the early creative signals\u2014like clarity, interest, and likeability\u2014that shape downstream success.<\/p>\n

<\/p>\n

As the industry gathers in Cannes to celebrate creativity in all its forms, it\u2019s also a moment to reflect on what makes great work truly effective.<\/p>\n

The most impactful ideas are the ones that both inspire and deliver\u2014connecting with people, shifting perceptions, and building brands that last. Because creativity that performs is creativity that leaves a mark.<\/p>\n

\u00a0<\/p>\n

\"\"<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

With the Cannes Lions International Festival of Creativity 2025 fast approaching, it\u2019s a fitting time to reflect on how creativity drives progress\u2014turning bold ideas into measurable impact.<\/p>\n","protected":false},"author":226279147,"featured_media":9278,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<\/p>\n

<\/p>\t\t\n\t\t\t\t\t

What makes creative work?<\/h2>\t\t\t\t\n\t\t

Across markets and industries, some creative principles hold true:<\/p>\n

<\/p>\n

\u2022 Likeability<\/strong>\u00a0drives better brand perception and preference.<\/p>\n

\u2022 Interest<\/strong> is key for consideration and purchase intent.<\/p>\n

\u2022 Clarity<\/strong> helps define brand positioning.<\/p>\n

\u2022 Ad perception<\/strong>\u00a0supports awareness and recall.<\/p>\n

Put simply: If your ad is clear, interesting, and liked, you\u2019re halfway to success. These qualities correlate directly with how campaigns perform. This reflects the value of pairing creative diagnostics with impact KPIs: it helps to identify what\u2019s working and why<\/em> it\u2019s working.<\/p>\n

<\/p>\t\t\n\t\t\t\t\t

How to optimize creative by objective<\/h2>\t\t\t\t\n\t\t

Tailor your creative approach based on what you want to achieve:<\/p>\n

\u2022 Attribution<\/strong>: Keep it authentic and simple.<\/p>\n

\u2022 Interest<\/strong>: Go bold\u2014quirky ideas, celebrity presence, and strong narratives help.<\/p>\n

\u2022 Likeability<\/strong>: Use heartwarming themes, social responsibility, and visual appeal.<\/p>\n

\u2022 Perception<\/strong>: Tap into imagination with dreamlike or experiential content.<\/p>\n

\u2022 Clarity<\/strong>: Make it visually striking and easy to grasp, with a consistent, authentic tone.<\/p>\n

Each objective calls for a different creative touch; knowing what works helps you focus your efforts.<\/p>\n

Of course, creative impact isn\u2019t universal. Cultural nuances and media habits shift how ads are received across markets.<\/p>\n

<\/p>\t\t\n\t\t\t\t\t

Creative performance by region<\/h2>\t\t\t\t\n\t\t

Context matters, and creative performance varies by market:<\/p>\n

\u2022 North America<\/strong>: In-game ads dominate across the board. The strongest themes include promotional clarity and emotional warmth.<\/p>\n

\u2022 Europe<\/strong>: Social ads outperform on likeability and perception, while DOOH excels at clarity. Humor and aspiration resonate well.<\/p>\n

\u2022 Asia<\/strong>: CTV leads for recall, while OLV is the top performer for attribution. Digital formats excel, but cultural nuance is key to relevance.<\/p>\t\t\n\t\t\t\t\t

Final thoughts<\/h2>\t\t\t\t\n\t\t

Creative is a strategic tool. When aligned with platform strengths, audience expectations, and brand goals, strong creative amplifies everything you do.<\/p>\n

To drive stronger campaign performance, creativity needs direction. That means putting relevance and resonance at the heart of every idea. Tailor each execution to the media and market where it lives. And pay attention to the early creative signals\u2014like clarity, interest, and likeability\u2014that shape downstream success.<\/p>\n

<\/p>\n

As the industry gathers in Cannes to celebrate creativity in all its forms, it\u2019s also a moment to reflect on what makes great work truly effective.<\/p>\n

The most impactful ideas are the ones that both inspire and deliver\u2014connecting with people, shifting perceptions, and building brands that last. Because creativity that performs is creativity that leaves a mark.<\/p><\/p>\n

<\/p>\t\t\n\t\t\t\t\t

What makes creative work?\u200b<\/h2>\t\t\t\t\n\t\t

Across markets and industries, some creative principles hold true:<\/p>\n

<\/p>\n

\u2022 Likeability<\/strong>\u00a0drives better brand perception and preference.<\/p>\n

\u2022 Interest<\/strong> is key for consideration and purchase intent.<\/p>\n

\u2022 Clarity<\/strong> helps define brand positioning.<\/p>\n

\u2022 Ad perception<\/strong>\u00a0supports awareness and recall.<\/p>\n

Put simply: If your ad is clear, interesting, and liked, you\u2019re halfway to success. These qualities correlate directly with how campaigns perform. This reflects the value of pairing creative diagnostics with impact KPIs: it helps to identify what\u2019s working and why<\/em> it\u2019s working.<\/p>\n

<\/p>\n

<\/p>\n

<\/p>\t\t\n\t\t\t\t\t

What makes creative work?<\/h2>\t\t\t\t\n\t\t

Across markets and industries, some creative principles hold true:<\/p>\n

<\/p>\n

\u2022 Likeability<\/strong>\u00a0drives better brand perception and preference.<\/p>\n

\u2022 Interest<\/strong> is key for consideration and purchase intent.<\/p>\n

\u2022 Clarity<\/strong> helps define brand positioning.<\/p>\n

\u2022 Ad perception<\/strong>\u00a0supports awareness and recall.<\/p>\n

Put simply: If your ad is clear, interesting, and liked, you\u2019re halfway to success. These qualities correlate directly with how campaigns perform. This reflects the value of pairing creative diagnostics with impact KPIs: it helps to identify what\u2019s working and why<\/em> it\u2019s working.<\/p>\n

<\/p>\t\t\n\t\t\t\t\t

How to optimize creative by objective<\/h2>\t\t\t\t\n\t\t

Tailor your creative approach based on what you want to achieve:<\/p>\n

\u2022 Attribution<\/strong>: Keep it authentic and simple.<\/p>\n

\u2022 Interest<\/strong>: Go bold\u2014quirky ideas, celebrity presence, and strong narratives help.<\/p>\n

\u2022 Likeability<\/strong>: Use heartwarming themes, social responsibility, and visual appeal.<\/p>\n

\u2022 Perception<\/strong>: Tap into imagination with dreamlike or experiential content.<\/p>\n

\u2022 Clarity<\/strong>: Make it visually striking and easy to grasp, with a consistent, authentic tone.<\/p>\n

Each objective calls for a different creative touch; knowing what works helps you focus your efforts.<\/p>\n

Of course, creative impact isn\u2019t universal. Cultural nuances and media habits shift how ads are received across markets.<\/p>\n

<\/p>\t\t\n\t\t\t\t\t

Creative performance by region<\/h2>\t\t\t\t\n\t\t

Context matters, and creative performance varies by market:<\/p>\n

\u2022 North America<\/strong>: In-game ads dominate across the board. The strongest themes include promotional clarity and emotional warmth.<\/p>\n

\u2022 Europe<\/strong>: Social ads outperform on likeability and perception, while DOOH excels at clarity. Humor and aspiration resonate well.<\/p>\n

\u2022 Asia<\/strong>: CTV leads for recall, while OLV is the top performer for attribution. Digital formats excel, but cultural nuance is key to relevance.<\/p>\t\t\n\t\t\t\t\t

Final thoughts<\/h2>\t\t\t\t\n\t\t

Creative is a strategic tool. When aligned with platform strengths, audience expectations, and brand goals, strong creative amplifies everything you do.<\/p>\n

To drive stronger campaign performance, creativity needs direction. That means putting relevance and resonance at the heart of every idea. Tailor each execution to the media and market where it lives. And pay attention to the early creative signals\u2014like clarity, interest, and likeability\u2014that shape downstream success.<\/p>\n

<\/p>\n

As the industry gathers in Cannes to celebrate creativity in all its forms, it\u2019s also a moment to reflect on what makes great work truly effective.<\/p>\n

The most impactful ideas are the ones that both inspire and deliver\u2014connecting with people, shifting perceptions, and building brands that last. Because creativity that performs is creativity that leaves a mark.<\/p>

This year\u2019s Cannes festival<\/a>, taking place from June 16\u201320, will bring together creatives, marketers, and brand leaders from around the world to explore the evolving role of creativity in business and culture.<\/p>\n

Creativity has long been celebrated as a catalyst for growth\u2014and recent analysis across thousands of brand campaigns measured by Happydemics\u2019 Brand lift<\/a> solution only reinforces this belief. When executed with intention, great creative doesn\u2019t just capture attention; it amplifies performance, lifting key brand metrics and accelerating impact across the funnel.<\/p>\n

In this blog, we explore why creative quality matters, how different media perform across objectives and regions, and what it takes to make your creative work harder\u2014wherever it runs.<\/p>\n

<\/p>\t\t\n\t\t\t\t\t

Why creativity matters in advertising<\/h2>\t\t\t\t\n\t\t

Creative quality is one of the most powerful drivers of marketing performance. It does more than catch the eye; it makes your message feel more relevant, engaging, and trustworthy.<\/p>\n

Great creative does more than entertain; it builds the brand. At its best, creativity is more than decoration\u2014it\u2019s direction. Indeed, when done well, it reflects a brand\u2019s values, and sharpens and amplifies its voice.<\/p>\n

More precisely, a well-executed creative can:<\/p>\n

\u2022 Improve audience engagement<\/p>\n

\u2022 Increase brand awareness and consideration<\/p>\n

\u2022 Enhance brand perception and preference<\/p>\n

\u2022 Strengthen the link between ad exposure and purchase intent<\/p>\n

Think of Apple\u2019s \u201cThink Different\u201d campaign, for example. That iconic celebration of originality and innovation helped transform a struggling tech brand into a cultural movement.<\/p>\n

Another standout was Coca-Cola\u2019s \u201cShare a Coke\u201d campaign. By replacing logos with names, the company made the product feel deeply personal, creating an emotional connection with the brand\u2019s customers.<\/p>\n

Then there\u2019s Patagonia\u2019s \u201cDon\u2019t Buy This Jacket.\u201d The deliberately provocative message encouraged mindful consumption, aligning the brand with environmental responsibility and turning a bold statement into long-term brand loyalty.<\/p>\n

All of these campaigns did more than capture the audience\u2019s attention and imagination; they evoked emotion, influenced behavior, and delivered tangible results.<\/p>\n

In our Brand lift data, we often see that ads that score highly for ad likeability, clarity, and perception outperform others across brand KPIs, from awareness to consideration and intent.<\/p>\n

But creative alone isn't enough\u2014where you run it matters, too.<\/p>\n

<\/p>\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t

Choosing the right media for your advertising goals<\/h2>\t\t\t\t\n\t\t

Different platforms serve different purposes. Knowing which media excel at which KPIs , and comparing them through cross-channel measurement<\/a>, helps you match your message to your campaign objective. Our Brand lift data reveals that:<\/p>\n

\u2022 In-game ads<\/strong>\u00a0lead on attribution (+9 pts above the average for all media), with TV and\u00a0CTV<\/a>\u00a0close behind.<\/p>\n

\u2022 TV<\/strong>\u00a0sparks the most interest (+5 pts), followed by social ads and\u00a0digital audio<\/a>.<\/p>\n

\u2022 DOOH<\/strong>\u00a0leads on clarity, supported by digital audio and CTV.<\/p>\n

\u2022 TV<\/strong>\u00a0remains a strong all-rounder\u2014reliable, likable, and clear, though sometimes less efficient than digital formats.<\/p>\n

The takeaway? Match your media to your KPI, then let creative do the heavy lifting.<\/p>\n

<\/p>\t\t\n\t\t\t\t\t

What makes creative work?\u200b<\/h2>\t\t\t\t\n\t\t

Across markets and industries, some creative principles hold true:<\/p>\n

<\/p>\n

\u2022 Likeability<\/strong>\u00a0drives better brand perception and preference.<\/p>\n

\u2022 Interest<\/strong> is key for consideration and purchase intent.<\/p>\n

\u2022 Clarity<\/strong> helps define brand positioning.<\/p>\n

\u2022 Ad perception<\/strong>\u00a0supports awareness and recall.<\/p>\n

Put simply: If your ad is clear, interesting, and liked, you\u2019re halfway to success. These qualities correlate directly with how campaigns perform. This reflects the value of pairing creative diagnostics with impact KPIs: it helps to identify what\u2019s working and why<\/em> it\u2019s working.<\/p>\n

<\/p>\n

<\/p>\n

<\/p>\t\t\n\t\t\t\t\t

What makes creative work?<\/h2>\t\t\t\t\n\t\t

Across markets and industries, some creative principles hold true:<\/p>\n

<\/p>\n

\u2022 Likeability<\/strong>\u00a0drives better brand perception and preference.<\/p>\n

\u2022 Interest<\/strong> is key for consideration and purchase intent.<\/p>\n

\u2022 Clarity<\/strong> helps define brand positioning.<\/p>\n

\u2022 Ad perception<\/strong>\u00a0supports awareness and recall.<\/p>\n

Put simply: If your ad is clear, interesting, and liked, you\u2019re halfway to success. These qualities correlate directly with how campaigns perform. This reflects the value of pairing creative diagnostics with impact KPIs: it helps to identify what\u2019s working and why<\/em> it\u2019s working.<\/p>\n

<\/p>\t\t\n\t\t\t\t\t

How to optimize creative by objective<\/h2>\t\t\t\t\n\t\t

Tailor your creative approach based on what you want to achieve:<\/p>\n

\u2022 Attribution<\/strong>: Keep it authentic and simple.<\/p>\n

\u2022 Interest<\/strong>: Go bold\u2014quirky ideas, celebrity presence, and strong narratives help.<\/p>\n

\u2022 Likeability<\/strong>: Use heartwarming themes, social responsibility, and visual appeal.<\/p>\n

\u2022 Perception<\/strong>: Tap into imagination with dreamlike or experiential content.<\/p>\n

\u2022 Clarity<\/strong>: Make it visually striking and easy to grasp, with a consistent, authentic tone.<\/p>\n

Each objective calls for a different creative touch; knowing what works helps you focus your efforts.<\/p>\n

Of course, creative impact isn\u2019t universal. Cultural nuances and media habits shift how ads are received across markets.<\/p>\n

<\/p>\t\t\n\t\t\t\t\t

Creative performance by region<\/h2>\t\t\t\t\n\t\t

Context matters, and creative performance varies by market:<\/p>\n

\u2022 North America<\/strong>: In-game ads dominate across the board. The strongest themes include promotional clarity and emotional warmth.<\/p>\n

\u2022 Europe<\/strong>: Social ads outperform on likeability and perception, while DOOH excels at clarity. Humor and aspiration resonate well.<\/p>\n

\u2022 Asia<\/strong>: CTV leads for recall, while OLV is the top performer for attribution. Digital formats excel, but cultural nuance is key to relevance.<\/p>\t\t\n\t\t\t\t\t

Final thoughts<\/h2>\t\t\t\t\n\t\t

Creative is a strategic tool. When aligned with platform strengths, audience expectations, and brand goals, strong creative amplifies everything you do.<\/p>\n

To drive stronger campaign performance, creativity needs direction. That means putting relevance and resonance at the heart of every idea. Tailor each execution to the media and market where it lives. And pay attention to the early creative signals\u2014like clarity, interest, and likeability\u2014that shape downstream success.<\/p>\n

<\/p>\n

As the industry gathers in Cannes to celebrate creativity in all its forms, it\u2019s also a moment to reflect on what makes great work truly effective.<\/p>\n

The most impactful ideas are the ones that both inspire and deliver\u2014connecting with people, shifting perceptions, and building brands that last. Because creativity that performs is creativity that leaves a mark.<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[6443],"tags":[],"class_list":["post-9399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-trends"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/bloghappydemics.wpcomstaging.com\/wp-content\/uploads\/2025\/06\/DTS_THE_INTERN_Shauna_Summers_Photos_ID11406-1.png","_links":{"self":[{"href":"https:\/\/bloghappydemics.wpcomstaging.com\/wp-json\/wp\/v2\/posts\/9399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bloghappydemics.wpcomstaging.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bloghappydemics.wpcomstaging.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bloghappydemics.wpcomstaging.com\/wp-json\/wp\/v2\/users\/226279147"}],"replies":[{"embeddable":true,"href":"https:\/\/bloghappydemics.wpcomstaging.com\/wp-json\/wp\/v2\/comments?post=9399"}],"version-history":[{"count":5,"href":"https:\/\/bloghappydemics.wpcomstaging.com\/wp-json\/wp\/v2\/posts\/9399\/revisions"}],"predecessor-version":[{"id":9404,"href":"https:\/\/bloghappydemics.wpcomstaging.com\/wp-json\/wp\/v2\/posts\/9399\/revisions\/9404"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bloghappydemics.wpcomstaging.com\/wp-json\/wp\/v2\/media\/9278"}],"wp:attachment":[{"href":"https:\/\/bloghappydemics.wpcomstaging.com\/wp-json\/wp\/v2\/media?parent=9399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bloghappydemics.wpcomstaging.com\/wp-json\/wp\/v2\/categories?post=9399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bloghappydemics.wpcomstaging.com\/wp-json\/wp\/v2\/tags?post=9399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}