{"id":6904,"date":"2025-09-04T15:23:39","date_gmt":"2025-09-04T13:23:39","guid":{"rendered":"https:\/\/bloghappydemics.wpcomstaging.com\/?p=6904"},"modified":"2026-03-12T18:09:26","modified_gmt":"2026-03-12T17:09:26","slug":"tendances-marketing-digital-2025","status":"publish","type":"post","link":"https:\/\/bloghappydemics.wpcomstaging.com\/tendances-marketing-digital-2025\/","title":{"rendered":"Derni\u00e8res tendances du marketing digital : comment performer en 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6904\" class=\"elementor elementor-6904\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a13b72c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a13b72c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af39db1\" data-id=\"af39db1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2b7906 elementor-widget elementor-widget-text-editor\" data-id=\"f2b7906\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"631\" data-end=\"759\">Pour rester comp\u00e9titives, les entreprises devront adopter des approches plus agiles, personnalis\u00e9es et ax\u00e9es sur la performance.<\/p><p data-start=\"761\" data-end=\"986\">Alors que les consommateurs r\u00e9clament plus de pertinence et moins d\u2019intrusion, les marques qui miseront sur l\u2019empathie, l\u2019utilit\u00e9 et l\u2019innovation dans leurs messages seront celles qui tireront leur \u00e9pingle du jeu en 2025.<!-- notionvc: d77ec45c-d223-42e8-a732-e016a258b021 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09adf7b elementor-widget elementor-widget-heading\" data-id=\"09adf7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u2019attention devient un indicateur central<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f46833c elementor-widget elementor-widget-text-editor\" data-id=\"f46833c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"214\" data-end=\"522\">Avec le d\u00e9clin des cookies tiers, les annonceurs se tournent vers de nouveaux indicateurs pour \u00e9valuer le succ\u00e8s de leurs campagnes : les m\u00e9triques d\u2019attention.<br data-start=\"378\" data-end=\"381\" \/>Plut\u00f4t que de s\u2019en tenir aux impressions ou aux clics, les KPI bas\u00e9s sur l\u2019attention deviennent essentiels dans les strat\u00e9gies marketing.<\/p><br>\n<p data-start=\"524\" data-end=\"615\">Chez <a href=\"https:\/\/happydemics.com\/\">Happydemics<\/a>, nous concentrons la mesure de l\u2019attention sur trois dimensions cl\u00e9s :<\/p>\n\n<ul data-start=\"616\" data-end=\"718\">\n \t<li data-start=\"616\" data-end=\"657\">\n<p data-start=\"618\" data-end=\"657\">le <strong data-start=\"621\" data-end=\"644\">souvenir publicitaire<\/strong><\/p>\n<\/li>\n \t<li data-start=\"658\" data-end=\"690\">\n<p data-start=\"660\" data-end=\"690\"><strong data-start=\"660\" data-end=\"689\">l\u2019attribution<\/strong> \u00e0 la marque<\/p>\n<\/li>\n \t<li data-start=\"691\" data-end=\"718\">\n<p data-start=\"693\" data-end=\"718\">et l\u2019<strong data-start=\"698\" data-end=\"717\">int\u00e9r\u00eat <\/strong>suscit\u00e9<\/p>\n<\/li>\n<\/ul>\nLe souvenir publicitaire indique si votre publicit\u00e9 a \u00e9t\u00e9 m\u00e9moris\u00e9e, l\u2019int\u00e9r\u00eat r\u00e9v\u00e8le si elle a suscit\u00e9 une curiosit\u00e9 r\u00e9elle, et l\u2019attribution \u00e0 la marque permet de savoir si les r\u00e9pondants ont bien identifi\u00e9 la marque derri\u00e8re le message. Ces indicateurs permettent de distinguer un engagement actif d\u2019un engagement passif, et fournissent des insights essentiels pour comprendre l\u2019efficacit\u00e9 r\u00e9elle d\u2019une campagne publicitaire.\n<p data-start=\"169\" data-end=\"331\">Lutter contre la lassitude publicitaire implique de diffuser des messages plus intelligents, plus personnalis\u00e9s, et v\u00e9ritablement en r\u00e9sonance avec le public.<\/p>\n<p data-start=\"333\" data-end=\"556\">Les \u00e9tudes montrent qu\u2019il existe une forte corr\u00e9lation entre la captation de l\u2019attention active et l\u2019am\u00e9lioration des r\u00e9sultats de marque. Pour capter l\u2019attention \u2014 et surtout la maintenir \u2014 les annonceurs doivent combiner <strong data-start=\"645\" data-end=\"673\">donn\u00e9es comportementales<\/strong> et <strong data-start=\"677\" data-end=\"699\">strat\u00e9gie cr\u00e9ative<\/strong>.<\/p>\n<p data-start=\"195\" data-end=\"264\">En r\u00e9sum\u00e9, les formats et la cr\u00e9ativit\u00e9 comptent plus que jamais. Les publicit\u00e9s diffus\u00e9es \u00e0 la t\u00e9l\u00e9vision ou int\u00e9gr\u00e9es dans les jeux vid\u00e9o sont particuli\u00e8rement efficaces pour capter l\u2019attention. Les r\u00e9cits authentiques, cr\u00e9atifs ou humoristiques renforcent le souvenir publicitaire et l\u2019attribution \u00e0 la marque. Les campagnes qui osent, tout en restant coh\u00e9rentes avec l\u2019identit\u00e9 de la marque, obtiennent les meilleurs r\u00e9sultats.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0164337 elementor-widget elementor-widget-heading\" data-id=\"0164337\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mesure unifi\u00e9e et cross-canal : l\u2019autre grande tendance du marketing digital<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cee02a4 elementor-widget elementor-widget-text-editor\" data-id=\"cee02a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"169\" data-end=\"420\">Pour suivre l\u2019\u00e9volution des comportements consommateurs de plus en plus fragment\u00e9s, l\u2019une des tendances les plus marquantes du marketing en ligne est l\u2019adoption de <a href=\"https:\/\/bloghappydemics.wpcomstaging.com\/mesure-efficacite-publicitaire-cross-canal\/\">strat\u00e9gies cross-plateformes accompagn\u00e9es d\u2019une approche de mesure unifi\u00e9e<\/a>. Concr\u00e8tement, cela signifie <strong data-start=\"450\" data-end=\"532\">consolider les donn\u00e9es issues de la TV, du CTV, du DOOH et des canaux digitaux<\/strong> afin d\u2019\u00e9valuer la performance de mani\u00e8re globale et coh\u00e9rente.<\/p><br>\n<p data-start=\"178\" data-end=\"311\">Une <strong>v\u00e9ritable<\/strong> <strong data-start=\"182\" data-end=\"222\">approche marketing omnicanale<\/strong>\u00a0permet d\u2019offrir une exp\u00e9rience de marque coh\u00e9rente sur l\u2019ensemble des points de contact. Cette strat\u00e9gie amplifie le ROI marketing, am\u00e9liore les performances des campagnes, et renforce le <strong data-start=\"436\" data-end=\"461\">souvenir publicitaire<\/strong> gr\u00e2ce \u00e0 une exposition s\u00e9quenc\u00e9e.<\/p>\n<p data-start=\"126\" data-end=\"219\">L\u2019impact des <strong data-start=\"139\" data-end=\"170\">multiples points de contact<\/strong> est \u00e9vident sur la perception publicitaire :<\/p>\n\n<ul data-start=\"221\" data-end=\"375\">\n \t<li data-start=\"221\" data-end=\"270\">\n<p data-start=\"223\" data-end=\"270\"><strong data-start=\"223\" data-end=\"236\">+2 points<\/strong> sur l\u2019<strong data-start=\"243\" data-end=\"268\">agr\u00e9ment publicitaire<\/strong><\/p>\n<\/li>\n \t<li data-start=\"271\" data-end=\"326\">\n<p data-start=\"273\" data-end=\"326\"><strong data-start=\"273\" data-end=\"286\">+8 points<\/strong> sur la <strong data-start=\"294\" data-end=\"324\">perception de la publicit\u00e9<\/strong><\/p>\n<\/li>\n \t<li data-start=\"327\" data-end=\"375\">\n<p data-start=\"329\" data-end=\"375\"><strong data-start=\"329\" data-end=\"341\">+1 point<\/strong> sur l\u2019<strong data-start=\"348\" data-end=\"375\">attribution \u00e0 la marque<\/strong><\/p>\n<\/li>\n<\/ul><br>\n<p data-start=\"126\" data-end=\"307\">En combinant plusieurs formats, les annonceurs renforcent \u00e9galement <strong data-start=\"194\" data-end=\"215\">l\u2019image de marque<\/strong>, stimulent la <strong data-start=\"230\" data-end=\"244\">pr\u00e9f\u00e9rence de marque<\/strong>\u00a0et am\u00e9liorent l\u2019<strong data-start=\"261\" data-end=\"282\">intention d\u2019achat<\/strong> (jusqu\u2019\u00e0 +5 points). Il est donc essentiel d\u2019activer des canaux m\u00e9dias vari\u00e9s et de mesurer leur effet global pour optimiser l\u2019impact des campagnes.<\/p>\n<p data-start=\"122\" data-end=\"309\">Chaque canal a ses forces propres : certains sont puissants pour g\u00e9n\u00e9rer de la notori\u00e9t\u00e9, d\u2019autres pour fa\u00e7onner l\u2019image de marque, et d\u2019autres encore pour inciter \u00e0 l\u2019action.<\/p>\n<p data-start=\"311\" data-end=\"537\">La TV et le <a href=\"https:\/\/bloghappydemics.wpcomstaging.com\/ctv-impact-marque\/\">CTV<\/a> permettent aux marques de briller et de rester en t\u00eate des esprits,<br data-start=\"405\" data-end=\"408\" \/>tandis que les formats social media et DOOH apportent pertinence et intention au plus pr\u00e8s du moment de d\u00e9cision.<\/p>\n<p data-start=\"539\" data-end=\"665\">C\u2019est cette <strong data-start=\"551\" data-end=\"580\">compl\u00e9mentarit\u00e9 des r\u00f4les<\/strong> qui fait la puissance d\u2019une strat\u00e9gie <strong data-start=\"619\" data-end=\"664\">multicanale \u00e0 points de contact multiples<\/strong>. Voil\u00e0 pourquoi il est essentiel de comprendre ce que chaque canal apporte \u2014 un sujet que nous approfondirons dans un prochain article \u2014 pour concevoir une strat\u00e9gie vraiment efficace.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24749e6 elementor-widget elementor-widget-heading\" data-id=\"24749e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u2019intelligence artificielle et les analyses pr\u00e9dictives fa\u00e7onnent l\u2019avenir du marketing digital<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34213d3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"34213d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"164\" data-end=\"376\">L\u2019intelligence artificielle et l\u2019analytique pr\u00e9dictive transforment en profondeur la fa\u00e7on dont les marketeurs comprennent et atteignent leurs audiences, fa\u00e7onnant ainsi le futur du marketing digital. Gr\u00e2ce au machine learning, \u00e0 la mod\u00e9lisation des mix m\u00e9dias et aux tests d\u2019incr\u00e9mentalit\u00e9, les marques acc\u00e8dent \u00e0 des insights pr\u00e9cis et en temps r\u00e9el pour optimiser leurs campagnes dans un environnement respectueux de la vie priv\u00e9e.<\/p><br>\n<p data-start=\"202\" data-end=\"327\">L\u2019<strong data-start=\"204\" data-end=\"232\">automatisation marketing<\/strong> pilot\u00e9e par l\u2019IA permet de <strong data-start=\"260\" data-end=\"326\">cibler les audiences de mani\u00e8re personnalis\u00e9e \u00e0 grande \u00e9chelle<\/strong>. Les <strong data-start=\"333\" data-end=\"355\">mod\u00e8les pr\u00e9dictifs<\/strong> s\u2019appuient sur des corr\u00e9lations et des benchmarks pour <strong data-start=\"411\" data-end=\"438\">anticiper les r\u00e9sultats<\/strong> et <strong data-start=\"442\" data-end=\"482\">am\u00e9liorer l\u2019efficacit\u00e9 des campagnes<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c39638 elementor-widget elementor-widget-heading\" data-id=\"4c39638\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Analyse pr\u00e9dictive &amp; IA : ce que r\u00e9v\u00e8le le benchmark Happydemics<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0dd7a0 elementor-widget elementor-widget-text-editor\" data-id=\"b0dd7a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"67\" data-end=\"262\">Gr\u00e2ce \u00e0 notre <strong data-start=\"81\" data-end=\"101\">mod\u00e8le pr\u00e9dictif<\/strong>, nous savons que susciter de l\u2019int\u00e9r\u00eat pour la publicit\u00e9 via des messages forts est l\u2019un des principaux leviers de consid\u00e9ration et d\u2019intention d\u2019achat.<\/p><br>\n<p data-start=\"67\" data-end=\"262\">Mais si vous renforcez la <strong data-start=\"122\" data-end=\"136\">cr\u00e9ativit\u00e9<\/strong> de votre publicit\u00e9, ainsi que son <strong data-start=\"171\" data-end=\"183\">agr\u00e9ment<\/strong> et sa <strong data-start=\"190\" data-end=\"204\">perception<\/strong>, cela multiplie consid\u00e9rablement l\u2019impact sur la <strong data-start=\"258\" data-end=\"295\">construction de l\u2019image de marque<\/strong> et le <strong data-start=\"302\" data-end=\"328\">sentiment de proximit\u00e9<\/strong>.<\/p>\n<p data-start=\"128\" data-end=\"230\">Pour <strong data-start=\"133\" data-end=\"155\">maximiser l\u2019impact<\/strong>, les marques doivent <strong data-start=\"177\" data-end=\"211\">adapter le ton et les messages<\/strong> \u00e0 leurs objectifs.<\/p>\n\n<ul data-start=\"232\" data-end=\"717\">\n \t<li data-start=\"232\" data-end=\"333\">\n<p data-start=\"234\" data-end=\"333\">Un discours <strong data-start=\"246\" data-end=\"271\">authentique et simple<\/strong> favorise la <strong data-start=\"284\" data-end=\"297\">confiance<\/strong> et l\u2019<strong data-start=\"303\" data-end=\"330\">attribution \u00e0 la marque<\/strong>.<\/p>\n<\/li>\n \t<li data-start=\"334\" data-end=\"427\">\n<p data-start=\"336\" data-end=\"427\">Une approche <strong data-start=\"349\" data-end=\"378\">d\u00e9cal\u00e9e ou diff\u00e9renciante<\/strong> stimule l\u2019<strong data-start=\"389\" data-end=\"400\">int\u00e9r\u00eat<\/strong> et la <strong data-start=\"407\" data-end=\"424\">consid\u00e9ration<\/strong>.<\/p>\n<\/li>\n \t<li data-start=\"428\" data-end=\"551\">\n<p data-start=\"430\" data-end=\"551\">Un ton <strong data-start=\"437\" data-end=\"451\">explicatif<\/strong> renforce l\u2019<strong data-start=\"463\" data-end=\"484\">intention d\u2019achat<\/strong> en mettant en avant la <strong data-start=\"508\" data-end=\"526\">valeur ajout\u00e9e<\/strong> du produit ou service.<\/p>\n<\/li>\n \t<li data-start=\"552\" data-end=\"717\">\n<p data-start=\"554\" data-end=\"717\">Des tonalit\u00e9s <strong data-start=\"568\" data-end=\"587\">exp\u00e9rientielles<\/strong>, <strong data-start=\"589\" data-end=\"604\">esth\u00e9tiques<\/strong> ou <strong data-start=\"608\" data-end=\"633\">engag\u00e9es (citoyennes)<\/strong> renforcent <strong data-start=\"645\" data-end=\"659\">l\u2019agr\u00e9ment<\/strong>, la <strong data-start=\"664\" data-end=\"691\">perception publicitaire<\/strong> et l\u2019<strong data-start=\"697\" data-end=\"716\">image de marque<\/strong>.<\/p>\n<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d99ec7e elementor-widget elementor-widget-heading\" data-id=\"d99ec7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Retail Media : un levier en forte croissance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c25ed9 elementor-widget elementor-widget-text-editor\" data-id=\"9c25ed9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"152\" data-end=\"366\">Le <strong data-start=\"155\" data-end=\"171\">retail media<\/strong> cible les consommateurs <strong data-start=\"196\" data-end=\"235\">au moment le plus proche de l\u2019achat<\/strong>, en s\u2019appuyant sur des formats en magasin, en ligne ou pilot\u00e9s par la donn\u00e9e, comme le display ou la vid\u00e9o en ligne (OLV). Il occupe une place centrale dans les strat\u00e9gies de <strong data-start=\"423\" data-end=\"444\">shopper marketing<\/strong>, en reliant <strong data-start=\"457\" data-end=\"479\">visibilit\u00e9 produit<\/strong> et <strong data-start=\"483\" data-end=\"504\">intention d\u2019achat<\/strong>.<\/p><br>\n<p data-start=\"98\" data-end=\"164\">Le <strong data-start=\"101\" data-end=\"117\">retail media<\/strong> est particuli\u00e8rement efficace pour am\u00e9liorer :<\/p>\n\n<ul data-start=\"165\" data-end=\"270\">\n \t<li data-start=\"165\" data-end=\"197\">\n<p data-start=\"167\" data-end=\"197\">l\u2019<strong data-start=\"169\" data-end=\"196\">attribution \u00e0 la marque<\/strong>,<\/p>\n<\/li>\n \t<li data-start=\"198\" data-end=\"233\">\n<p data-start=\"200\" data-end=\"233\">l\u2019<strong data-start=\"202\" data-end=\"232\">image de marque sp\u00e9cifique<\/strong>,<\/p>\n<\/li>\n \t<li data-start=\"234\" data-end=\"270\">\n<p data-start=\"236\" data-end=\"270\">et l\u2019<strong data-start=\"241\" data-end=\"269\">intention d\u2019achat cibl\u00e9e<\/strong>.<\/p>\n<\/li>\n<\/ul><br>\n<p data-start=\"272\" data-end=\"391\">Pour ces KPI, l\u2019activation de leviers retail media permet d\u2019obtenir des r\u00e9sultats significativement plus \u00e9lev\u00e9s. La majorit\u00e9 des strat\u00e9gies retail media s\u2019inscrivent dans une logique <strong data-start=\"463\" data-end=\"477\">omnicanale<\/strong>, en exploitant la <strong data-start=\"496\" data-end=\"525\">synergie entre les canaux<\/strong> pour renforcer les parcours d\u2019achat et maximiser le <strong data-start=\"578\" data-end=\"595\">ROI marketing<\/strong>.<\/p>\n<p data-start=\"145\" data-end=\"303\">Le retail media s\u2019impose aujourd\u2019hui comme un <strong data-start=\"195\" data-end=\"234\">pilier central du marketing moderne<\/strong> et l\u2019une des tendances du marketing digital les plus dynamiques. En nourrissant \u00e0 la fois des logiques de construction d&#8217;image de marque et de conversion, <strong>il comble efficacement le foss\u00e9 entre notori\u00e9t\u00e9 et performance commerciale.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f56275 elementor-widget elementor-widget-heading\" data-id=\"0f56275\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Et maintenant ? Mesurez enfin ce qui compte vraiment<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cbaaa1 elementor-widget elementor-widget-text-editor\" data-id=\"7cbaaa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Que vous cherchiez \u00e0 optimiser vos cr\u00e9atives, tester de nouveaux mix m\u00e9dias, ou explorer des formats \u00e9mergents comme le DOOH ou le retail media, votre <strong data-start=\"320\" data-end=\"338\">succ\u00e8s en 2025<\/strong> reposera sur votre capacit\u00e9 \u00e0 <strong data-start=\"369\" data-end=\"406\">aligner cr\u00e9ativit\u00e9 et performance<\/strong>.<\/p><br>\n\n<p>Chez Happydemics, nous accompagnons les marques et les agences pour mesurer et am\u00e9liorer <a href=\"https:\/\/bloghappydemics.wpcomstaging.com\/en\/brand-lift-methodologies-the-strengths-of-people-centric-measurement\/\">ce qui g\u00e9n\u00e8re r\u00e9ellement des r\u00e9sultats marketing <\/a>\u2014 de <strong>l\u2019attention<\/strong> jusqu\u2019\u00e0 <strong>l\u2019intention d\u2019achat<\/strong> \u2014 gr\u00e2ce \u00e0 des outils rapides, agiles et intuitifs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98b1b62 elementor-widget elementor-widget-image\" data-id=\"98b1b62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/happydemics.com\/\">\n\t\t\t\t\t\t\t<img width=\"1024\" height=\"372\" src=\"https:\/\/bloghappydemics.wpcomstaging.com\/wp-content\/uploads\/2025\/04\/Generic-FR-1-1024x372.png\" class=\"attachment-large size-large wp-image-6850\" alt=\"\" srcset=\"https:\/\/bloghappydemics.wpcomstaging.com\/wp-content\/uploads\/2025\/04\/Generic-FR-1-980x356.png 980w, https:\/\/bloghappydemics.wpcomstaging.com\/wp-content\/uploads\/2025\/04\/Generic-FR-1-480x174.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L\u2019ann\u00e9e 2025 marque un tournant dans les tendances du marketing digital. L\u2019acc\u00e9l\u00e9ration des outils d\u2019intelligence artificielle, la pression \u00e9conomique croissante et l\u2019\u00e9volution rapide des attentes consommateurs obligent les marques \u00e0 repenser leurs strat\u00e9gies.<\/p>\n","protected":false},"author":226279768,"featured_media":6820,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6427],"tags":[],"class_list":["post-6904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-trends-fr"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/bloghappydemics.wpcomstaging.com\/wp-content\/uploads\/2025\/08\/Driving-Advertising-Success-in-2025.png","_links":{"self":[{"href":"https:\/\/bloghappydemics.wpcomstaging.com\/wp-json\/wp\/v2\/posts\/6904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bloghappydemics.wpcomstaging.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bloghappydemics.wpcomstaging.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bloghappydemics.wpcomstaging.com\/wp-json\/wp\/v2\/users\/226279768"}],"replies":[{"embeddable":true,"href":"https:\/\/bloghappydemics.wpcomstaging.com\/wp-json\/wp\/v2\/comments?post=6904"}],"version-history":[{"count":19,"href":"https:\/\/bloghappydemics.wpcomstaging.com\/wp-json\/wp\/v2\/posts\/6904\/revisions"}],"predecessor-version":[{"id":9128,"href":"https:\/\/bloghappydemics.wpcomstaging.com\/wp-json\/wp\/v2\/posts\/6904\/revisions\/9128"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bloghappydemics.wpcomstaging.com\/wp-json\/wp\/v2\/media\/6820"}],"wp:attachment":[{"href":"https:\/\/bloghappydemics.wpcomstaging.com\/wp-json\/wp\/v2\/media?parent=6904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bloghappydemics.wpcomstaging.com\/wp-json\/wp\/v2\/categories?post=6904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bloghappydemics.wpcomstaging.com\/wp-json\/wp\/v2\/tags?post=6904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}